Google is testing out new pay per click ads that promote music listening services when a Google search is performed for well known bands or artists. In the knowledge graph for artists on the right side of the page, the ads appear underneath the artist photos and name. Because it appears above the biography, these […]
Best of SEM – Week in Review August 10, 2014
Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week. From The SEM Post Facebook Drops Ratings for Pages Without a Physical Address Twitter Removes Bing Translations While Yelp Adds Them Gmail Makes It […]
Facebook Drops Ratings for Pages Without a Physical Address
If you have suddenly noticed the ratings on your Facebook page vanish, Facebook is considering it a “feature”. Facebook has removed ratings from all Facebook Pages for Pages that fdo not have a physical address listed according to Inside Facebook. The Facebook help pages have been changed to reflect the ratings change, with advice on […]
Twitter Removes Bing Translations While Yelp Adds Them
Twitter has quietly removed the option to translate tweets from their platform. The addition made it easy for users to translate tweets made in other languages, something that was valuable for those working in international markets or simply those with friends around the world. The translation service definitely had some hiccups – especially when people […]
Gmail Makes It Easier to Unsubscribe From Your Newsletters & Mailing Lists
For those who are still sending out emails to people via a mailing list, whether for a newsletter or promotional emails, Google’s Gmail has just made it that much easier for people to unsubscribe from those emails. Google is now making changes to that the “unsubscribe” link – a link many marketers hide at the […]
Facebook Banning Incentivized Likes in Apps – Could Pages Be Next?
Are you incentivizing Facebook users by requiring them to like your Facebook page in order to get access to content through your app? Facebook is warning developers that this practice will be prohibited later this year. It has been a fairly common ploy in Facebook apps to lockdown some content or upgrade from users and […]
Why Haven’t We Seen a Penguin Algo Refresh From Google?
We haven’t seen a Penguin update since last October, and many people are questioning just why that is. John Mueller in a recent Google Webmaster Office Hours that engineers were working on a new Penguin update, but for those suffering in Penguin purgatory, it is an awfully long time to wait until they are back […]
Pinterest Launches Messaging Feature to Discus Pins Privately
Pinterest has announced that you can now message other pinners on Pinterest. However, unlike most messaging services, these messages revolve around pins rather than around users. The messaging component of Pinterest was only a few months in the making and it has been tested internally with employees and with “power pinners” to ensure it was […]
Using AdWords Sitelinks to Promote Social Media Accounts
If you are a brand running pay per click ads, did you know that your site links don’t have to link to pages on your site? You can use them to promote your social media accounts too. If you are working on building up a social media profile for your brand, you can set up […]
HTTPS as Ranking Signal Affects Content Sites Too
With Google now giving secured sites a slight boost in the search algorithm – and with the potential for that boost to be turned up even more – there have been plenty of webmasters who own content sites who are confident that this doesn’t apply to them. But in actuality, content sites can definitely benefit […]