Google is testing a new recipe related carousel that features recipes from multiple sources. This carousel displays at the very top of the search results. Here is an example of the new recipes carousel. It has a “Recipes” section header and a searcher can scroll to see the remaining results. There are a total of […]
Google is Redesigning AdWords Experience for Mobile First World
Google is undertaking a brand new redesign of Google AdWords to bring it up to date with a mobile first & multi-screen world. The new design will also function better for advertisers whose campaigns are becoming increasingly complex with not just regular search ads, but display, video and remarketing campaigns as well. Here are Google’s […]
RankBrain Might Not Be the Third Most Important Ranking Signal
Hot on the heels of Google finally revealing the top 2 ranking factors, Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information… Google RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed. Now, part of this […]
Why Spam in Google is a Bigger Problem in Some Languages
Over the years, there have been many comments that web spam is a bigger issues in some languages compared to others, and some old school tactics – such as buying links – still work in non-English search results. Are there more spammers in non-English languages? Is it a matter of lack of competition? Or do […]
Google Finally Confirms the Two Most Important Ranking Factors
When Google originally announced RankBrain, they confirmed that it was now the third most important ranking signal. And while many speculated about what the top two ranking signals were, Google wouldn’t explicitly confirm what those two most important ranking factors were… until now. During yesterday’s WebPromo.Expert Google Q&A, Andrey Lipattsev, Search Quality Senior Strategist at […]
Length of Time Between Googlebot Crawling & Live in Search Results Varies
John Mueller was asked about the timeline between Googlebot recrawling a page and those changes made to those pages are actually reflected in the search results. While most webmasters go with the “wait and see” approach, there are definitely times when a webmaster will sit and hit F5 repeatedly, waiting for the results to go […]
Google Testing Local Results in Knowledge Panel Style Product Listing Ads
Google’s hybrid of knowledge panel and product listing ads have become familiar in the Google search results since we first spotted them last year. Last October they started showing them to mobile users as well. Now they have added another new component – local. When you search for a product that triggers these larger product […]
Yahoo Begins Showing Featured Snippets, But Yahoo Answers Only Source
Yahoo has finally jumped on board the featured snippet bandwagon and has followed both Google’s lead by now showing their own version of featured snippets in their search results. But these differ from Google’s version in one major way… the source. Yahoo has decided to only use Yahoo Answers as the only source for their […]
Google Showing “People Also Ask” For Even More Searches
If it seems that you are seeing “People also ask” boxes in the search results more lately, you aren’t imagining things. Google has sharply increased the percent that the related questions box now shows up in the search results, according to Mozcast data. Google has increased the number of search results displaying “People also ask” […]
Emojis Are Back in Google AdWords Ad Copy
It seems that advertisers are able to still use some emojis in their Google AdWords ad copy. Sasa Kovacevic, the head of PPC at the search agency obsidian.dk sent The SEM Post the screenshot of the lightning bolt emoji in action in AdWords. Here is a copy of the AdWords emoji. Emojis are against Google’s […]