Bing Ads is testing a brand new credibility extension. The goal of the extension is to highlight well known brand names and highlight it in the search results. Here is what it looks like: Because display URLs can sometimes be confusing about whether it is the real brand site or not, this extension showcases official […]
Bing Ads Editor for Mac is Coming
One of the biggest complains we hear about Bing Ads is surprisingly the lack of support for having a Bing Ads Editor for Mac users. And we can finally announce, Bing Ads Editor for Mac is on its way! Bing Ads made the announcement at Thursday’s Bing Ads Next event, which brought industry experts and […]
Bing Launches Mobile Friendly & Blocked Resources Testing Tool
While Bing has been showing when sites are mobile friendly, they haven’t had a tool for webmasters wanting to test their sites… until now. They have announced the launch of a brand new mobile friendliness testing tool. Bing is currently checking for the following when determining if the page is mobile friendly or not. Viewport […]
Bing Tags Breaking News Videos With “New” in Search Results
Bing is now displaying tags within their search results to show when videos are brand new when someone searches for a breaking news event. I searched for “earthquake Afghanistan” and refreshed a few times, then noticed suddenly current video results were surfacing in Bing on the first page of the search results. They also had […]
Duane Forrester Announces He is Leaving Bing & Microsoft
Duane Forrester from Bing has announced he is leaving Microsoft after nearly 8 years with the company. Or has he said on Facebook: Same old story. Boy meets cute opportunity. Boy falls in love with cute opportunity. Boy drops everything to pursue cute opportunity. He made a more official announcement via his blog. I’m leaving […]
Yahoo Reaches Agreement to Serve Google Search Results & AdSense Ads
Yahoo has announced a new search partnership with Google that will see Google serve the ads and search results for Yahoo on up to 49% of search queries, replacing Bing’s own search results and ads that currently run on Yahoo. This doesn’t come as too big of a surprise, as it has been known that […]
Optimizing Bing Shopping Campaigns – Part 2
Welcome to Part 2 of optimizing shopping campaigns! Today’s article wraps up by delving into the product feed and dimensions reporting to help provide optimization tips and tricks. (You can find part 1 here) Feed Health With regard to the product feed, one important factor to consider is your product feed health, most of which […]
Bing Testing Thumbnails in Related Searches
Bing is testing an additional visual element to their “related searches” box, where Bing suggests additional searches if a searcher scrolls near the end of the search results page. Now there is a thumbnail next to each suggested search, along with the notation it is from bing.com Here is what it looks like: And here […]
Bing Adds New Recipe Icons to Bing Image Search
If you prefer to search for new recipes by how good it looks, you will be happy to learn of Bing’s latest change to their image search. Now, when you search for food or recipes using Bing Image Search, images that have a recipe on the destination page will show a new chef’s hat badge […]
Bing Testing Expandable Knowledge Panel Shopping Ad Hybrid
There has been a lot of great feedback around Google’s Knowledge Panel / Shopping Ad hybrid that is showing up for some product searches, and just recently began showing up for mobile, and it appears that Bing is now testing something similar. Bing’s version is a smaller knowledge panel that is expandable to display more […]