Are you incentivizing Facebook users by requiring them to like your Facebook page in order to get access to content through your app? Facebook is warning developers that this practice will be prohibited later this year. It has been a fairly common ploy in Facebook apps to lockdown some content or upgrade from users and […]
Marketers have been wondering how Instagram and Facebook would begin to merge on the advertising side of things, particularly when it comes to relationships between the two from an ad tracking perspective. And it looks like we have hit the point where ads can be targeted to users on Facebook because of an image they […]
How often have you been standing in line somewhere, pulled out your phone for a quick Facebook check and see links you want to follow, but don’t have time in that minute long window you have while waiting for the cashier? Facebook is launching Save, a Pocket competitor, which is spun out of their Spool […]
Facebook is testing out a brand new feature – a “Buy” button which shows within a suggested post in a user’s news stream. The button displays on a sponsored post where a company shares a product, which includes information about the product, the pricing and the “Buy Button”. Facebook has selected a few small and […]
Facebook seems determined to reduce the organic visibility of all Pages posts, in a move that certainly seems tied to the company wanting to force those Pages to pay for exposure, rather than obtaining it for free. But what can companies do to ensure their content gets before the people who have liked their page? […]
Pages on Facebook are getting hit again with a move aimed to reduce organic exposure in news feeds once again. Facebook is now suggesting users unfollow Pages when they appear within a user’s news stream, in a move that will reduce exposure for Pages.
With organic reach falling with every Facebook algorithm change, it is becoming more important for companies to keep every Like they receive, so that they will get their organic posts in front of as many people as possible. But some brands make big mistakes when it comes to how they handle their social media, and […]