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Google Analytics

Google Analytics is Google’s own program for analytics, allowing site owners to track traffic, conversions and other stats on their sites.

Are Your PPC Campaign Results Better Than They Look? Or Worse?

October 14, 2014 at 5:15 am PST By Andrew Goodman

At this time of year, the pressure is on to “be ready” for the upcoming hot season, and to “work with increased budgets.” Various cheerleaders and naysayers in your company (and especially, our friends at the search engines) may be pushing you and pulling you every which way, trying to find justifications in current profitability […]

Twitter Analytics Available to All Users

August 28, 2014 at 4:00 am PST By Jennifer Slegg

Twitter Analytics Available to All Users

If you have a personal Twitter account, you will be happy to know that Twitter now has analytics available to all users. Twitter launched an analytics dashboard last month, but it was only available to a select group of people – primarily advertisers and those users with a verified account.  Otherwise, marketers were forced to […]

Are Your PPC Campaigns Really Working? Three Tips To Find Out

August 8, 2014 at 6:00 am PST By Lisa Raehsler

Are Your PPC Campaigns Really Working? Three Tips To Find Out

In PPC the last click is measured as a conversion, meaning the last ad that is clicked on is the one that counts. Sometimes advertisers will struggle with underperforming campaigns trying to decide if they are working or not, especially when they don’t see conversions coming through. We know that searchers will do multiple searches […]

AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges

July 30, 2014 at 4:06 am PST By Jennifer Slegg

AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges

Earlier this month, many people began noticing a huge surge in direct traffic on many websites, but primarily coming from an IE7 browser and from within the US.  This direct traffic was well outside of the ordinary but it was also skewing analytics data for many webmasters.  Barry Schwartz was the first to publicize the […]

Google Analytics App Available for iOS on iTunes Store

July 17, 2014 at 4:07 am PST By Jennifer Slegg

Google Analytics App Available for iOS on iTunes Store

Google has quietly released a new Google Analytics app for iOS.  This has been a long requested app for iOS users who want the convenience of an app when viewing their Google Analytics data with their iPhone or iPad, and to have a version that is more intuitive with a touch-screen that the mobile-friendly version […]

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