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Google Analytics

Google Analytics is Google’s own program for analytics, allowing site owners to track traffic, conversions and other stats on their sites.

Exploit Discovered in Google Analytics by Yoast WordPress Plugin

March 23, 2015 at 4:33 am PST By Jennifer Slegg

Exploit Discovered in Google Analytics by Yoast WordPress Plugin

Yet another major vulnerability has been discovered with a WordPress plugin popular with SEOs and webmasters.  And it is another Yoast plugin that is affected, this time the very popular Google Analytics by Yoast plugin.  This particular exploit used XSS in order to run malicious code. Those who use this plugin by Yoast need to […]

How Accurate is SEO Forecasting?

March 13, 2015 at 4:05 am PST By Dave Davies

How Accurate is SEO Forecasting?

Earlier today Linkdex published the results of their recent survey of SEOs.  The subject?  Forecasting.  The data?  Very interesting and here’s why. We in the SEO community tend to be data-based.  We like algorithms and analytics.  We like sorting through numbers to determine the best path forward and make the best decisions for our clients […]

Google Analytics Not Updating AdSense Stats

February 27, 2015 at 3:29 am PST By Jennifer Slegg

Google Analytics Not Updating AdSense Stats

Google Analytics has stopped updating statistics from Google AdSense properly, showing almost no data when viewing the AdSense part of the AdSense account, nor is it showing when viewing the Behavior overview. The problem began on Tuesday when publishers began noticing that Google AdSense stats showing within Google Analytics with much lower than expected. It […]

Google Analytics Data From February 9th Finally Restored

February 16, 2015 at 3:40 am PST By Jennifer Slegg

Google Analytics Data From February 9th Finally Restored

If you are among those people with missing data for February 9, 2015 in Google Analytics, the data has now been restored. It is unclear what made the information vanish for a week, although people were suspecting it might have had something to the corrupted database. Many people were seeing the data from the 9th […]

Overcoming AdWords Conversion Data Discrepancies

February 12, 2015 at 4:30 am PST By Steve Hammer

Overcoming AdWords Conversion Data Discrepancies

Let’s start with a simple question. Actually this question is better: How many conversions did a campaign generate last month? Any PPC worth their salt will be able to give me a definitive number for that.  It will feed our reports and justify our marketing spend.  And more than likely it will be wrong. I’m […]

Twitter Testing View Analytics Link From Within Individual Mobile Tweets

November 28, 2014 at 6:19 am PST By Jennifer Slegg

Twitter Testing View Analytics Link From Within Individual Mobile Tweets

Twitter is testing a new feature that allows twitter users to view analytics directly from the tweet. Users will see a “View analytics details” below tweets. It is possible that this feature is only showing up for verified users, as the screenshot that the verge have shows it being on a verified users Twitter account. […]

Google Analytics Adds New AdWords Reporting Section

November 7, 2014 at 6:41 am PST By Jennifer Slegg

Google Analytics Adds New AdWords Reporting Section

Life just got a bit easier for Google AdWords advertisers using multiple AdWords accounts that are linked to a single Google Analytics account… Google is adding new support to show AdWords reports directly in Google Analytics. While the new reporting isn’t as detailed as when you log directly into Google AdWords, it does have a […]

Twitter Adds Date Range Calendar to Twitter Analytics

November 7, 2014 at 4:00 am PST By Jennifer Slegg

Twitter Adds Date Range Calendar to Twitter Analytics

If you have found Twitter Analytics slightly clunky when it comes to selecting date ranges to dig deeper into data, you will be happy to know that Twitter has added a new date range calendar to Twitter Analytics. The date range button has preset options, such as last 7 days, last 28 days and the […]

Google Makes Linking AdSense and Analytics Together Easier

October 31, 2014 at 4:24 am PST By Jennifer Slegg

Google Makes Linking AdSense and Analytics Together Easier

For novice webmasters linking their Google AdSense and Google Analytics accounts together could be a bit challenging.  Google has made linking these accounts together a bit easier with a new update. We’ve recently improved how Google Analytics links to your AdSense account, making it easier than ever to understand what’s working on your site. With […]

Google Analytics Adds iPad Functionality to iOS App

October 30, 2014 at 4:10 am PST By Jennifer Slegg

Google Analytics Adds iPad Functionality to iOS App

If you have been using the recently added Google Analytics App for iOS on your iPhone, you probably discovered that it didn’t look nearly as well on an iPad, as it was simply the iPhone version enlarged.  But Google has now updated their app so that it displays properly on iPad, taking advantage of the […]

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