Google often adds a sponsored flight search box into the Google search results when the search query indicates the searcher is looking for a flight. Now they are testing a different style of box, this one in the sidebar that appears directly above the sidebar AdWords ads. Here is how it looks: It is responsive, […]
Google Reveals One Reason for Slow Panda Updates
Gary Illyes from Google made an interesting comment about why we don’t see more frequent updates of the Panda Algorithm. He was speaking at SMX Advanced this week during a Google AMA. The question was about when we would see Panda and Penguin updated, as we have been waiting for them to be updated or […]
Google Panda Will Be Updated in 2-4 Weeks
Good news for those who have been eagerly awaiting a Google Panda update – we will see the next one within the next two to four weeks. Gary Illyes from Google made the announcement at SMX Advanced this week, and while he wouldn’t be more specific than 2-4 weeks, it does mean that we will […]
Google Planning to Devalue Content Behind Interstitials
We have known for a couple of months that Google was planning to add interstitials as a negative ranking factor in an upcoming mobile friendly algo, but it appears that the same will be coming to the regular search results too. Maile Ohye from Google warned webmasters at SMX Advanced that they will also be […]
Google Compares Content on Mobile Versus Desktop But Ranks Desktop Content
At SMX Advanced this week, Gary Illyes from Google, during his AMA session with Danny Sullivan, commented that Google does not rank mobile content based on what is on the page served for mobile users, as the page is still ranked according to the content on the desktop page. From one perspective, this does make […]
Google Answer Boxes Officially Called Featured Snippets
Those Google answer boxes at the top of the search results have an official name. According to Gary Illyes, they are officially called “Featured Snippets”. The name makes a lot of sense, since they are snippets of text taken from the linked page and they are featured at the top of the search results. So […]
The Penguin Algorithm: An Issue of Ethics
On April 24th, 2012 Matt Cutts, the head of Webspam at Google, announced they would be releasing the first “Penguin Algorithm”. Although the focus these days is mostly about links many people forget Penguin was not released to only target link spam, it was also created to target “…sites that we believe are violating Google’s […]
Does Google Associate Unlinked Brand Mentions with Brand Sites for Ranking?
John Mueller made an interesting comment in a Google+ hangout a couple of weeks ago regarding whether or not Google is giving any weight to unlinked brand mentions when it comes to ranking those brand’s websites. In other words, if one site is talking about a brand but the site in question never happens to […]
Google Has Over 1 Billion Knowledge Graph Entities in Search Results
Just how prevalent are Google’s knowledge graphs in their Google search results? According to Google, it is a lot that many might have suspected. They currently have over one billion knowledge graph entities… yes, one billion. During Google’s I/O keynote on Thursday, Aparna Chennapragada, Director of Product Management from Google Now took the stage to […]
How to Use Google AdWords Labels to Increase Performance & Productivity
With the Adwords Editor 11.0 release came many new bells and whistles for PPC Managers to be more effective at managing Adwords. Now full support for labels has been rolled out in Adwords editor. PPC managers can easily create, remove and edit labels. Until now, Adwords labels were managed in the web interface, in the […]