Google is launching a new beta that allows app developers to turn off ads from specific segments of users, while displaying ads to other users. This would allow app developers to turn off ads to premium users or users that are very active and engaged, while displaying ads to more casual or first time users. […]
Google AdWords Launching Universal App Campaigns for Smaller and New Advertisers
Google AdWords is launching a new product at I/O later today called Universal App Campaigns, which is designed to help both smaller advertisers as well as new advertisers run install ads for their apps. Just provide us with a few inputs about your app — what your ad creative will say, the audience you wish […]
Twitter Analytics Adds Audience Insights
Twitter has added some new features to their Twitter Analytics product, including new audience insights. The new insights provide users with many more insights including demographics, interests, mobile usage, lifestyle and both purchasing and TV viewing behavior. Then users can drill down into each section for much more detail on each. One of the new […]
Google’s PLA Buy Button in Search Results Imminent
Google has confirmed the “buy button” in Google Shopping results, and its launch is “imminent.” Omid Kordestani, Google’s Chief Business Officer confirmed the buy button in their shopping ads while speaking at the Code Conference on Wednesday. Google SVP Omid Kordestani says a buy button coming imminently. #CodeCon — Ed Baig (@edbaig) May 27, 2015 […]
Google Showing Comparisons in Answer Boxes
Google appears to be ramping up their usage of comparison answer boxes in the last week or so, with more and more people reporting seeing them in action in the Google Search results. They seem to only appear for non-commercial queries. But more importantly, they don’t seem to have a source cited like many answer […]
Can Facebook Unseat Google?
Over the years, marketers have speculated over who would become the next Google. I’ve even wondered that myself, positing that Bing could overtake Google in a few years. But the next Google killer may not even be a search engine. Facebook made a couple announcements recently that indicate they’re ready to take a whack at […]
Google Bomb Fix & Brand Bias Increased Google Local Pack & One Box Results?
There is a jump in the number of Google local packs being shown in the search results over the past couple of days, according to Mozcast. There were increases in two types of local results. First is the local pack which saw a jump from about ~10% to ~12%. Then there is also an increase […]
What Do These Google AdWords Features Really Do?
There are tens of thousands of PPC account managers out there today, which has led to a surprisingly wide range of account strategies. Can they all be right? If you’re an opinionated PPC pro like myself, you’re bound to think someone else’s theories are, well… weird. That bias being acknowledged, let the sparring begin! Even […]
YouTube Displays Sitelinks for Similar Videos
There is an interesting addition to the Google search results that is currently showing up for very specific YouTube searches. ReelSEO spotted the test last week when doing a specific search with the title of a video. The search resulted in the YouTube result, but also the addition of sitelinks featuring other similar videos. I […]
Google Search Console Adds Fetch as Google for Apps & App Indexing Reporting
If you have an app, Google is adding additional support for app developers within Google Search Console (formerly Google Webmaster Tools). The most significant is they have created an alpha version of their Fetch as Google designed specifically for apps. To use the tool, you do need to have your app added as a property […]