The Google My Business local team is warning local businesses about some companies implying they are Google and unfairly taking advantage of businesses who don’t realize the service is available for free. It has definitely been a problem where companies cold call businesses and trying to sell them their Google My Business listing. And because […]
Google Adds iOS App Information in Google Search Results
Looks like Google Play wasn’t the only mobile OS to see some changes with how apps are presented in the search results. iOS users will also see some changes in the Google Search results too. This change only applies to results directly from Apple’s App Store, not for sites talking about apps, whether they are […]
Google Changes New Mobile Breadcrumbs to Show HTTPS Page Status & Site URL
When Google officially launched the new mobile breadcrumbs, they were running a mix of URLs and site names to show the site name of each result in the mobile search results. At the time, I said I preferred the old style structure they had been testing a few weeks earlier as it retained the example.com […]
More Users Added to Search Analytics Beta in Google Webmaster Tools
Google has added some more users to their beta of Search Analytics in Google Webmaster Tools. This is the new style of reporting that takes the place of the usual “search queries” reporting. Zineb Ait Bahajji made the announcement today on Google+. We’ve made the new Search Analytics report available to a random sample of […]
Google Testing Image Thumbnails for Local Restaurants in Pack Results
Google is running a new test where they are replacing the usual thumbnail with map marker for local restaurant results with one showing off a photo that showcases the restaurant instead. These are showing up for desktop results. It is interesting to note that they do not have an accompanying map on the right hand […]
What We Know About Google’s Mobile Friendly Algo Roll Out So Far
We are now a day into the Google Mobile Friendly Algo, and most people are reporting that there just isn’t a lot to see, at least not yet. Dr. Pete Meyers from Moz, who tracks all noteworthy changes in the search results for Mozcast reports that everything seems average without noticeable shifts. Day 1 Mobile […]
Google Search Results Displaying Full Color Emoji Icons for Desktop
Google is now displaying emojis in the titles and descriptions of the Google search results, in a change that will likely make some webmasters cringe. Here are some more examples: They are also showing up in the mobile search results as well. Even Safari for Desktop is showing emojis. As you can imagine, I suspect […]
Google Does Not Give Extra Mobile Friendly Boost for Chrome over Safari
Brett Tabke reported today with a couple tidbits [edited: the thread was removed, but it is back and located here; edited again: thread is now here] from Pubcon that were being tossed around at the conference about Google’s new mobile friendly algorithm that launched today, although unfortunately they weren’t attributed to anyone in particular to […]
Google Testing Mobile Friendly Tag in AdWords Ads
Google is testing adding a “Mobile-Friendly” tag onto the front of the description lines of Google AdWords ads. Here is how Google is displaying AdWords ads with the “Mobile-Friendly” tag. And some from the AdWords footer in the mobile search results. Some advertisers weren’t concerned about whether their sites were mobile friendly or not, as […]
Using Google Analytics To Track PPC Content Performance
Content marketing is all the rage these days. I probably see 5 or more tweets per day about how to do effective content marketing. And it’s not just hype: content works, especially for high-consideration products or services that have a long sales cycle. The phrase “long sales cycle” can strike fear in the hearts of […]