On today’s Google Webmaster Office Hours, one of the questions was why it can sometimes take significantly longer for Google to process some 301 redirects while others are processed quickly. John Mueller from Google says there’s actually two parts of this issue. Google processes 301 redirects right away, as soon as they discover it. So […]
Overcoming AdWords Conversion Data Discrepancies
Let’s start with a simple question. Actually this question is better: How many conversions did a campaign generate last month? Any PPC worth their salt will be able to give me a definitive number for that. It will feed our reports and justify our marketing spend. And more than likely it will be wrong. I’m […]
New Google Knowledge Graph for Health & Medical Search Queries
Google is undertaking a huge project with their brand-new health knowledge graphs that are now being shown in the search results. Google says there’s concern where people are doing health and medical related searches yet are unable to find the concrete information they’re looking for. Google aims to make it easier with the addition of […]
2GB Google Drive Space for Checking Your Google Account Security Settings
If you are running low on Google Drive or GMail space, as part of Safer Internet Day yesterday, Google is offering a permanent 2 GB increased your Google drive storage plan by simply reviewing your account security settings to ensure that your security options are completely up to date. To take advantage of this, you […]
View-Through Conversions For GDN Text Ads Rolling Out?
Monday morning (2/9) while going through a round of statistics checks on my accounts, I noticed something odd. I had launched some remarketing campaigns the previous Friday in one client account and they were showing view-through conversions . So why is it odd? Because I had only launched this campaigns with text ads, this client is developing […]
Case Study: Restructuring Shopping Campaigns To Improve Performance
Shopping campaigns can be pretty tedious to set up, to say the least. Up until recently, there was very little functionality for shopping campaigns in the AdWords editor and there are still features to be desired. It isn’t unusual to come across campaigns that have been structured with broad groups of products (and it can […]
Lazy Loading Images Likely Will Not Be Indexed By Google
If you are using lazy loading images – images that are located below the fold but will not load on the page until they are in the viewable portion of the screen – you should be aware that they probably will not be indexed by Googlebot. Lazy loading images have become more popular as webmasters […]
How to See Wildcard Results with Google’s Auto Suggest Tool
It has always been amusing to start typing into Google the first part of a phrase and see all the crazy things that people search for. But there is a way to do a search with a wildcard in the middle of the phrase you are typing into Google, which will bring up suggestions showing […]
Less Editorial Delays: AdWords Releasing “Upgraded URLs”
Google is expected to announce today that they will be changing the way destination URLs are handled within the platform. With this change, base destination URLs will be decoupled from URL parameters. This feature has been available to API users, in beta, since the summer of 2014 with the release of AdWords API v201406. This change will […]
Huge Changes in Google Search Results, Here’s What We Know About the Changes, is it Panda or Penguin?
There are some major search results fluctuations happening in Google right now. Mozcast is showing high volatility in the results, something that Dr. Pete Meyers from Moz is confirming. Seeing some serious stormy weather on Google yesterday. @SERPmetrics and Algoroo also showing very high flux (cc @dejanseo). — Dr. Pete Meyers (@dr_pete) February 5, 2015 […]