If you are in the travel industry, Google has removed rich snippets from a variety of travel websites and are no longer showing pricing information for more generic search queries. John Mueller confirmed in yesterday’s hangout that flights are no longer showing pricing rich snippets. We have also noticed hotels are no longer showing pricing […]
How Google Handles a Site When It Changes Topic Focus
Something that periodically comes up is how Google will treat a site if it goes much broader or much narrower from the topic area it started in. Some shy away from straying too far from that topic, concerned that the signals and rankings that they have built up could somehow suffer when Google sees they […]
How Google Sees Links from Other Languages & Countries
Google has talked a bit previously about the value (or lack thereof) of links when they are coming from other countries or languages, even for links that are coming from countries or languages the website doesn’t target or service. The question came up again in yesterday’s Google webmaster office hours with John Mueller. Here is […]
More than 4.3 Million Manual Action Messages Sent by Google in 2015
Google has released a new “How we fought webspam” report for 2015, and it has some interesting insights similar to the ones shared by Juan Felipe Rincón at SMX West earlier this year. Hacked Sites They say hacked sites continue to be a major issue…. a 180% increase in the number of sites being hacked […]
2 Ways Google Suggest Can Expand Your Keywords Beyond Simply Completing Them
Google Suggest (Autocomplete) has always been providing lots of useful insights onto how Google understands and interprets the language and the user intent. It’s interesting to witness such experiments as entity disambiguation right in auto-suggest drop-down. Google Suggest reflects some of Google’s experiments they are currently focusing on, like guessing the brand behind the query, […]
New Mobile Friendly Test from Google Search Console
Google is testing a brand new mobile friendly testing tool. Dan Shure from EvolvingSEO was the first to spot the test, which seems to be added as part of a transition to new /search-console/ URLs in the search.google.com subdomain. He shared these screenshots with TheSEMPost, showing the new design and features. Here is what the […]
Google Search Console Transitioning to New /Search-Console/ URLs
Google might finally be transitioning Google Search Console away from the /webmasters/ directory to /search-console/, to match their name change from Google Webmaster Tools last year. Dan Shure, while running some mobile friendly tests, came across a link to the new mobile friendly tester, which was under search.google.com/search-console/ rather than google.com/webmasters/ Here is his screenshot […]
Drive Sales With These 12 PPC Remarketing Tactics
Display remarketing (also called retargeting) is a powerful marketing tactic but can end up being a bit of an afterthought. The methods to drive performance on this channel are quite different from search so here I want to lay out some great tips to help you shape remarketing performance towards your ends. How it works […]
Google Adds Translations of Short Queries to Search Results
Google is now doing simple translations directly into the search results. Now, if you type a query in a non-English language, Google will now show a Google Translate box right at the top of the search results. Here is what it looks like: If the query has multiple means, you can expand the box to […]
Google Adds New “Instant Content” Feature in Search Results
Google has launched a new feature into beta where Google will publish content directly within their search results… content that is supplied by publishers. The content is in a new large section of the search results and can make a person or an organization stand out. When publishers submit their content, Google is actually hosting […]