The AMP project has a brand new web validator for AMPlified pages to go along with the Chrome extension launched earlier this month. You can either provide an AMP URL or you can paste the AMP code directly into the validator to test it. It won’t find AMPlified for you, so you still need to […]
Google Still Working on Separate Mobile Search Index
Google is still working on their mobile search index, something Google first confirmed last year, although we haven’t heard much about it for a year or so. The mobile index would be completely separate from the desktop index and would be for searches done on mobile only. Why is Google working on a mobile only […]
Next Mobile Friendly Update Includes Page Speed; Coming in Months
At Search Marketing Summit Sydney today, Gary Illyes confirmed that page speed will be a factor in the next mobile friendly update. Google has long talked about wanting to make page speed a mobile friendly factor, but this is the first time someone from Google has confirmed that it is actually coming. I also asked Illyes […]
New AMP Features Including Social Sharing, Sidebars & Collapsing Sections
The AMP project has announced some new additions to AMP that gives publishers more flexibility on the look and feel of AMP pages while still being fast for users. They include one much-requested addition – social sharing buttons. <AMP-SOCIAL-SHARE> This will populate some of the most popular social sharing buttons. including Facebook, Twitter, Pinterest and […]
Google: Nearly One Third of Mobile Searches are Location Based Queries
How important is local to Google? Google revealed today that nearly one third of all mobile searches are local based. For local businesses, this is a pretty impressive stat with how mobile users are utilizing location based searching to discover businesses around them. Nearly one third of all mobile searches are related to location. People’s […]
Google AdWords Multiple Ad Formats in Google Maps, Including Pins
Google is showing off multiple new advertising opportunities for local businesses to advertise on Google Maps. Everything from promoted pins on the map to in-store promotions on the brand’s local result in Maps. These new changes also reflect the recent reclassification of map ads into Google’s core search rather than search partners. Google added the […]
Google Does Trillions of Searches Per Year; Over 50% Mobile Searches
Google has announced some new search numbers, and the new numbers are a pretty big jump. Google now does trillions of searches per year. Every year, there are trillions of searches on Google.com and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, we’re seeing more […]
Google has 125+ Million AMP Documents Indexed in Search Results
During yesterday’s I/O presentation of the mobile content ecosystem by Richard Gingras, he revealed how popular AMP has become with publishers. Google has 125+ million AMPlified pages indexed in the search results, coming from 640,000 domains. He also commented about how active and supportive the developer community has been, with over 7300 developers with 1900+ […]
Google Launching AMP Support in iOS & Android Search Apps
At Google I/O today, Richard Gingras talked about the AMP experience and how it was playing a major role in the speed of mobile search results. And he also revealed some news about AMP and the Google Search Apps…. it is finally coming. Over the next several weeks, we will be rolling out the AMP […]
AMP Expanding to Recipes in Mobile Search Results
It has been long rumored that AMP would be expanding to other parts of the search results. At Google I/O today, Richard Gingras announced that AMP will be coming to recipes in the mobile search results. Recipes in AMP will be in the carousel format and include a photo, similar to how we see AMP […]