Bing Ads is currently testing a brand new extension that allows searchers to add their most important social media profiles into their Bing Ads ad, via a new social media extension. Here is what it looks like. The social media icons within the ad copy are definitely eye catching. The new extension – simply called […]
Bing Ads Editor for Mac Launching This Summer
Eagerly awaiting the Bing Ads Editor for Mac users? Bing Ads announced at Bing Ads Connect in Vancouver that Bing Ads Editor for Macs is on schedule for release this summer. This is great news for those advertisers who work in a Mac only environment and are struggling with being not having Editor access unless […]
CRO: Frame Your Customers’ Choices to Maximize Revenue
When considering Conversion Rate Optimization (CRO) and building a customer’s path to purchase from first ad experience through to ordering, there is one layer of the process that can often be neglected and, for sites with many product choices, it can mean the difference of huge amounts of revenue. Amazon.com is a site that seems […]
Advertisers Can Opt Out of Any Bing Ads Annotation
Not happy with how some Bing Ads annotations appear in your Bing ads in the search results? Or are concerned with ad annotation overload with your ads? Bing now supports the ability for advertisers to opt out of any of the annotations. If there are specific annotations you don’t want running for your ads, because […]
Google AdWords New Auto Ad Unit With Sponsored Local 3-Pack
Google AdWords is launching a brand new ad format exclusive to OEM automotive advertisers in the US. The new ad unit is the first of its kind to use swipeable imagery, allowing advertisers to showcase a vehicle while still keeping the other important text information on the screen. The ads are in two variations – […]
Bing Ads Annotation Cause Landing Page Descriptions in Ads
Last week we wrote about Bing Ads pulling information from the landing page to insert into the ad copy in the search results… and now we know why. It is a from a Bing Ads annotation. First, here’s what it looks like in the search results, courtesy of Bryant Garvin. The usual ad copy is […]
Google is Redesigning AdWords Experience for Mobile First World
Google is undertaking a brand new redesign of Google AdWords to bring it up to date with a mobile first & multi-screen world. The new design will also function better for advertisers whose campaigns are becoming increasingly complex with not just regular search ads, but display, video and remarketing campaigns as well. Here are Google’s […]
Google Testing Local Results in Knowledge Panel Style Product Listing Ads
Google’s hybrid of knowledge panel and product listing ads have become familiar in the Google search results since we first spotted them last year. Last October they started showing them to mobile users as well. Now they have added another new component – local. When you search for a product that triggers these larger product […]
Emojis Are Back in Google AdWords Ad Copy
It seems that advertisers are able to still use some emojis in their Google AdWords ad copy. Sasa Kovacevic, the head of PPC at the search agency obsidian.dk sent The SEM Post the screenshot of the lightning bolt emoji in action in AdWords. Here is a copy of the AdWords emoji. Emojis are against Google’s […]
Bing Ads Pulling Landing Page Content for Ad Description
Bing Ads seems to be running a new test that is sure to concern some advertisers. Instead of using the ad copy of the advertiser’s choice, they are instead pulling data from the landing page – from meta tags as well as on page data – to display as the description in the ad, which […]