Google is pointing out when a specific listing in their Product Listing Ads is notably less expensive than the others listed within the same PLA ad unit. The ads that are the lowest price in the PLA ads are noted with a “Price is X% lower than average online prices.” It is displayed underneath the […]
Show Google My Business Ratings in Google AdWords Ads
In a change that has been anxiously awaited by many local business advertisers, Google AdWords is finally adding support to the location extensions by displaying Google My Business ratings in search ads. Starting today, ratings from your Google My Business listings are eligible to appear in ads with location extensions enabled on desktop and tablet. […]
Bing Becomes AOL’s Default Search & AOL Takes Over Display Ads
In a surprise move, Bing has become the default search engine for AOL and its “portfolio of sites” for ten years, according to a blog post by Microsoft. Bing will now power search and search advertising across the AOL portfolio of sites. This 10-year agreement will enable AOL users to have access to world-class search […]
Proving the Benefits of Pay Per Click Beyond the Initial Conversion
Particularly in this time of multi-screen research and shopping, booking and ordering, where it’s often hard to place a user’s paid visit on mobile to a sale received on a work PC, for example, you may want to justify investment in mobile and in some shorter tail keywords. These often appear not to directly convert […]
Google AdWords Remarketing Ads Using Google Analytics Audiences
Google AdWords has announced a new change that allows advertisers to include their Google Analytics audiences as a remarketing list for Google Search ads, all without requiring extra tagging changes before you can run them. Remarketing Lists for Search Ads (RLSA) allows you to tailor your search ads and based on your visitors’ past activity on […]
AdWords Upgraded URLs Deadline is July 1st
Google AdWords is reminding advertisers that the deadline for upgrading URLs is July 1st. Starting on July 1st, all advertisers will need to start using Upgraded URLs in place of destination URLs. If you’ve already updated your URLs to Upgraded URLs, then you’re all set and no further action is required. If you haven’t upgraded […]
Google Sets Deadline On Upgrade To Adwords Editor 11.1 Tool
Google announced on G+ they will no longer support older versions of Adwords Editor. This applies to anyone still using version 10.6 or older of the popular Editor. Last December Google built the editor tool from the ground up and released Adwords Editor 11.0 to replace the older 10.0 version. However, some users haven’t upgraded […]
Using the New AdWords Keyword Planner Benchmarks for Competitor Analysis
Google recently announced a feature enhancement in the Keyword Planner in Adwords, and it looks like it has finally rolled out to most accounts. The Keyword Planner will now allow advertisers to compare impression share with competitor domains and the top five market leaders. The competitor domains impression share is calculated based on the last […]
Bing Ads Testing Call to Action Boxes in Top Search Results Ads
Bing Ads is testing this eye catching ad at the top of the search results, one with a huge “Book A Room” action box that appears on the right side of the search results on the top of the page. I can easily see other advertisers wanting to test this as well. And I can […]
Google AdWords Adds New Airline Specific Consumer Ratings
Google AdWords is adding some new consumer ratings into the mix – these ones specific to the airline industry, and seem to be usable only by the airlines themselves. We are all used to seeing consumer ratings in Google AdWords and Bing Ads, where the ad can highlight consumer ratings they have received in traditional […]