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You are here: Home / Google / Using the New AdWords Keyword Planner Benchmarks for Competitor Analysis

Using the New AdWords Keyword Planner Benchmarks for Competitor Analysis

June 9, 2015 at 4:36 am PST By Lisa Raehsler

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lisa competitive analysisGoogle recently announced  a feature enhancement in the Keyword Planner in Adwords, and it looks like it has finally rolled out to most accounts.

The Keyword Planner will now allow advertisers to compare impression share with competitor domains and the top five market leaders.

The competitor domains impression share is calculated based on the last 30 days and is associated with the generated keyword ideas and a product category the advertiser should select from the drop-down.

competitor-domains

The view with market leaders will show top five domains, then an average impressions share percentage amongst the market leaders for comparison.

market-leaders

This information can be helpful to identify the top competitors, their impression share ranks and how it compares to others. By changing the keywords or category, the competitive information may change as well.

It would be helpful to try combining impression share, competition, and average monthly searches to find pockets of opportunity for new keywords.  It also is a great tool for doing competitive analysis on competitors you know about, as well as some you might not be as familiar with due to geotargeting usage by those competitors.

The enhancement seems to be available to most AdWords accounts now.

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Lisa Raehsler

Owner at Big Click Co.
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google AdWords Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on hundreds of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns across earned, owned, and other paid media.
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Latest posts by Lisa Raehsler (see all)

  • Halloween Online Marketing Stats & Shopping Trends - September 10, 2015
  • AdWords Newest Ad Extension Announced: Structured Snippets - September 1, 2015
  • New Automated Extensions for Google’s Product Listing Ads - August 21, 2015
  • Google AdWords Upgrades Dynamic Search Ads - July 30, 2015
  • Google AdWords Launches New Display Tab With Summary Feature - July 15, 2015

Filed Under: Google, Pay Per Click

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Comments

  1. Partha Sarathi Dutta says

    June 9, 2015 at 10:37 pm

    Follow your closest competitors and market trends for enhancement of your marketing campaigns – applicable to both online and offline channels. 🙂

Trackbacks

  1. SearchCap: Apple iOS9, Yelp Paid Reviews & Google Now On Tap Examples says:
    June 9, 2015 at 2:01 pm

    […] Using the New AdWords Keyword Planner Benchmarks for Competitor Analysis, The SEM Post […]

  2. Clix Marketing's #PPC News & Views: June 12, 2015 | Clix Marketing PPC Blog says:
    June 12, 2015 at 7:00 am

    […] Using the New AdWords Keyword Planner Benchmarks for Competitor Analysis: Google recently rolled out a new update their Keyword Planner tool that allows advertisers to compare impression share stats with competitors and market leaders. Check out the post to get a peek at the tool! […]

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