Spotted in the AdWords shared library of some accounts today is a new feature called “Business Data”, sure to roll out to all accounts over the next few days. The vague naming actually contains a pretty hefty shift to the ad creation landscape. Click into this feature and you’ll see the explanatory text: Upload or […]
Google AdWords Adds Site Search Extension to Right Side Ads
While the site search AdWords extension has been popping up in the ads that appear above the Google search results, they are now also appearing next to the search results as well, in the right sidebar area on the results page. The site search extension – technically called a form extension – has been in […]
Yandex Expands Ad Sales Outside Russia to Fight Google
Yandex has long been dominant in the Russian search market – with 61.9% of all search traffic in Russia, but Google has been making inroads into their dominance. Google has been an easy way for international companies to access those in Russia through search ads, but Yandex has been pushing internationally to court some of […]
Large Malware Attack on Doubleclick & Zedo Ad Servers
Researchers at Malware Bytes confirmed that a malware attack was served via both Doubleclick and Zedo ad servers. Attacks were noticed by visitors to sites such as last.fm, The Times of Israel and The Jerusalem Post. Ads being served through both Doubleclick and Zedo were involved in the malware distribution under the guise of unpatched […]
Managing Unified Campaigns Through Bing Ads for Better ROI
The field of search advertising, like the broader advertising and technology industries, is one characterized by constant change. From new ad formats and extensions, to 3rd party tools, to new standards of campaign management, search technology has made stride after stride to better empower advertisers. As the stewards of this vital advertising channel, we SEM […]
Callout Extensions Support Added to Google AdWords API
Google AdWords recently added callout extensions to the list of extensions available to advertisers but it wasn’t yet supported in the AdWords API. However, AdWords has now added support for callout extensions for advertisers in the API. Starting today, all AdWords API versions can now manage callouts using the existing Feed API, similar to other […]
AdWords Sorting Shopping Campaigns Products By Price Point
Price points of products might become more important for Google AdWords Shopping Campaigns advertisers to pay attention to with a limited test that AdWords is running that splits products based on their price points. Teddy Quinn from Tenthwave Digital spotted the change that saw two shopping campaign boxes instead of the usual large one. Even […]
Tablet Device Targeting Changes in Bing Ads
Bing Ads has begun their two-phase plan to make it easier for advertisers to target by device, which was first announced in June of this year. During this first phase, desktops and tablets will be combined into a single device targeting selection in the Bing Ads web and Bing Ads Editor UI. All campaign migrations […]
Essential Skills For PPC Strategy and Management
Online marketing can be a complex world, especially when data is becoming so detailed and accessible, it can be challenging to know the best way to optimize or recommend future plans. The ability to make strategic recommendations for PPC, implement with appropriate messaging/settings, navigate Google and Bing’s world, then report with thoughtful analysis—well let just […]
Google AdWords Scripts Supports Shopping Campaigns
With the new changes recently made to transition Product Listing Ads to Shopping Campaigns, it is not surprising that AdWords now supports Shopping Campaigns with AdWords scripts. We are excited to announce support for Shopping campaigns in AdWords scripts. The current release allows you to work with existing shopping campaigns, create and manage product partitions […]