Google has announced a change for mobile ads where AdWords will display ad extensions instead of a second ad text line (the second text description line) for mobile ads. The change, which will begin October 15, 2014 means that advertisers will likely want to tweak their ad copy for higher ROI if they only have […]
New AdWords Editor Version 10.6 Now Available
There is a brand new AdWords Editor out. The latest version is 10.6 and is now available for download. Google has added additional support for advertisings utilizing Mobile App Install campaigns. While the campaigns must still be created within the AdWords interface, users can now manage the campaigns and create ads within the AdWords Editor. […]
The Dumbing Down of Pay Per Click
We have reached the level of maturity in the world of PPC where, for many verticals, almost all aspects of a search campaigns can now be automated – at least in theory. It’s just a matter of time until this becomes reality. And for many, the time is now. Everything from set up to keyword […]
Bing Ads Adds Preview & Diagnostics Tool for Mobile Ads
One of the pain points of setting up mobile ads is that you can’t really preview how it will appear on mobile, as most advertisers set up their campaigns through either the Editor or via desktop. Bing Ads has made a change that makes it a bit easier for advertisers to both preview how their […]
AdWords Callout Extensions Rolling Out to All Accounts
Callout extensions are coming out of beta and rolling into all accounts starting this week. This new extension type displays as 3 or 4 extra text snippets typically shown below the ad description body separated by “…”s. Google’s direction on callout extensions is that they are meant to “callout” the unique selling propositions of a brand […]
Forgot to Transition Your AdWords PLAs? Here’s What Happens
Did you forget to transition your AdWords Product Listing Ads to Shopping Campaigns before the deadline? If you did, here is what you need to know about how those campaigns will be affecting during September. Limited Functionality Starting today, advertisers will no longer be able to edit PLA product targeting, max CPC bids, promo text […]
How to Find Hidden Data in Your Google AdWords Account
The AdWords game can be played several ways. One strategy is to build out your account and turn on automation to let Google work towards getting you the most conversions. Another AdWords game strategy still involves using automation but requires stepping outside Google to use powerful third party tools and scripts. But one of the […]
Bing Ads Testing Close Variant Matching in US
Hot on the heels of Google AdWords making the change of all exact and phrase match keywords being changed to close variant matching, Bing Ads has announced that they are running a close variant matching test in the US. Bing has also created a handy chart that shows all the types of variant matching and […]
New Features & Enhancements in Bing Ads Editor 10.5
Bing Ads has an upcoming release of the Bing Ads Editor v10.5. They have added many new features to the Editor to help advertisers, and bring some more functionality from the browser Bing Ads to the Editor. Bing Ads recently had an extensive UI redesign with additional tools and features added, so this update […]
Google AdWords Adding Multiple Currency Support for Conversions
If you currently have your billing set up or a specific currency, Google will also track your conversions in that same currency, regardless of what currency was actually used for the conversion. Google has announced that they are changing currencies for conversions to now support multiple currencies for conversion purposes in Google AdWords accounts. Let’s […]