Google has updating their policies to govern what many in the industry have a major issue with – agencies and individuals making wildly false claims about their association with Google for organic, paid and local listings. For SEOs, many are upset with the misuse of the Partner badges to imply that Google is either endorsing […]
Google Switches All AdWords Ad Tags to Outline Style in Search Results
Google has officially swapped out their regular green “Ad” tag in the search results to the newer outline version many had seen in testing over the past few weeks. A Google spokesperson confirmed the change to The SEM Post. We routinely test potential improvements to the look and feel of our search results page. After […]
Travel PPC: 3 Ways to Inspire Family Travel Planners to Buy Your Vacation
The holiday season has passed. The first major holiday of the year (Valentine’s Day) is in the rear-view mirror. PPC advertisers can finally catch a break. Well, that is unless you’re in the travel industry! Now is the time to begin preparing for the many families who are already searching for vacation round 2. With […]
Bing Ads Begins Showing Product Ads Carousels in Search Results
Bing is now showing carousels for their Product Ads in the Bing search results, following Google’s change last year to begin showing carousels in their Product Listing Ads. The new Bing carousels are showing up for a variety of searches, and most seem to have switched over to the new carousel style. But there does […]
Google Testing New Call Only Style Ad
Google is testing a new variation of their call only ads, ads which are meant for searchers to simply phone the business rather than click through to the site. And these ones make it much more obvious that searchers should be calling them. Here is what it looks like: Usually the call icon is on […]
Google Local 3-Pack Drops Organic Listing for Local Ad
Google My Business is testing a bold new change. Google is now testing their local 3-pack to include one local ad and only two organic local results. Until now, Google has been using ads only in the new sponsored local panel or including an ad in addition to the 3 organic listings. Here is what […]
Google Testing Card Style Product Listing Ads
Google is testing out the card style format on their Product Listing Ads now on desktop. This format stands out quite a bit against the regular formatted search results. Google is testing the card style PLAs at both the position at the top of the search results and the ones that appear in the right […]
Google Testing 4 AdWords Ads at Bottom of Search Results; Some Ads Shown Twice
Google is testing some significant changes to how AdWords ads are displayed in the Google search results and it will have a major impact on advertisers, particularly those who are enjoying the top position in AdWords. Not only is Google testing 4 ads at the bottom of the search results, for a total of eight […]
New Design to Google Local Inventory Ads in Local Pack
Google began showing local inventory ads earlier this month and it has already gone through a redesign. The new version focuses on the fact these are local specific ads, and not just regular product listing ads, and it also highlights products from multiple businesses rather than just a single one. Here is what the new […]
Google AdWords Testing Outlined Ads Tag in Search Results
Google AdWords is testing another version of the “Ads” tag that shows in the search results to show AdWords ads. This one has a green outline around the Ad tag, rather than a solid green filled ad tag. Here is what it looks like: As you can see, it doesn’t stand out as ad as […]