Google is testing two different versions of the mobile card style results for their Home Services Ads in the desktop search results. Here is the first style. While this appears carousel style, it is actually not a carousel, so Google is still only displaying 3 results on the search results page. They are also testing […]
Google Testing New Local Ad Carousel in Mobile Search Results
Google is testing a new format for the local “Nearby Businesses” ads. Instead of the usual pack style we have usually seen in the search results, Google has switched it to a carousel style. Joy Hawkins shared it on Twitter: This new carousel appears above the regular AdWords ads for added exposure. It also means for […]
Google AdWords Adds Messaging Feature in Home Service Ads
Google is testing a new messaging feature in their Home Service ads. When doing a search for a business query that triggers the Home Services ad block, there is a new messaging icon, allowing potential customers to message the business. Google does seem to be ensuring that the feature isn’t being abused and that the […]
Google AdWords Testing 8 Ads in Search Results with 4 on Bottom
Google is doing a test right now which ups the number of ads on the search results page from 7 ads up to 8 ads, changing the bottom set of three ads to a set of four instead. This is good news for advertisers who were concerned about the loss of the sidebar ad positions, […]
Google Testing Hotel Rates Carousel in Search Results
Another day, another test from Google in their sponsored hotel rates listings. Now Google is testing a carousel of rates from various sources within the hotel knowledge panel. Sergey Alakov spotted the latest test. Here is what it looks like: The carousel scrolls sideways through the various rate offers from sponsors. The carousel version is […]
Facebook Testing Star Ratings in Local Business Ads
It seems that Facebook is jumping on the bandwagon of showing review stars in ads. Facebook is starting a small test where they will show review stars in a small percentage of selected ads. Facebook is running it as a two month test but advertisers are able to opt-out of the test if they choose. […]
Google Testing Popover Banner for Hotel Rates in Search Results
Google is testing a new banner style call to action within their hotel knowledge panel on the mobile search results. When searching a hotel that has sponsored room rate listings, Google is showing a new floating banner on the bottom of the page with a link to view rates. Sergey Alakov made a GIF showing […]
Google, Microsoft, Facebook & More Targeting “Worst Offender” Ad Types
There are some ads that annoy users more than others. These include things like autoplay videos ads with sound enabled by default and pop up ads. And for some users, flashing ads can induce medical events such as seizures. And some big players in the ad industry are looking to tackle these types of ads […]
Google AdWords Adds Company Based Product Listing Ads to Search Results
Google has added a new style of PLAs to the search results. It is a carousel that divides products by the company selling them, rather than the usual unsorted PLAs. Here is what it looks like in the mobile search results: As you scroll through the companies, it only lists companies and not individual products, […]
Google AdWords Testing URLs Above Title on Mobile Search Results
Yesterday we posted about Google testing the breadcrumb version of the URL above the title tag in the mobile search results. It appears that this same test is also implemented for AdWords ads too, which could significantly affect the CTR of these ads, especially those whose landing page URL might not seemingly match the query, […]