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You are here: Home / Archives for Pay Per Click

Google Adds Vacation Rentals to Hotel Search

July 24, 2017 at 7:58 am PST By Jennifer Slegg

Google Adds Vacation Rentals to Hotel Search

Google is getting into the vacation rental space by adding specific vacation rentals to their popular hotel search.  Now, when you do a hotel search for some locations, Google will add a prompt asking if you’d rather search for vacation rentals instead. This is a huge change and could have a huge impact on the […]

Google to Stop Scanning Gmail Messages to Target Personalized AdWords Ads

June 26, 2017 at 5:18 am PST By Jennifer Slegg

Google to Stop Scanning Gmail Messages to Target Personalized AdWords Ads

Google unexpectedly announced on Friday that they will cease the practice of scanning inboxes of their free Gmail users to target those users with personalized AdWords Ads.  This move brings them in line with their popular G Suite which includes an enterprise version of Gmail which does not scan emails. Google will make the change […]

Google Launches New Vehicle Ad Carousel in Mobile Results

June 15, 2017 at 3:39 am PST By Jennifer Slegg

Google Launches New Vehicle Ad Carousel in Mobile Results

Google AdWords is testing a new dramatic style of AdWords ads on mobile, and these are a new image carousel style that are extremely eyecatching within the automotive vertical.  They feature a large image carousel, sitelinks and the ad title and URL. Here is what it looks like: The sitelinks style at the bottom scroll, […]

Google Adds Upcoming Hotel Deals to Hotel Knowledge Panel

June 6, 2017 at 5:48 am PST By Jennifer Slegg

Google Adds Upcoming Hotel Deals to Hotel Knowledge Panel

Google is testing a new type of sponsored alert in their hotel knowledge panels, this time as an alert that there is a great deal at that particular hotel during particular dates, alerting searchers that the hotel they are looking at may have better deals if they chose alternative dates. Here is what it looks […]

Google AdWords Launches Structured Snippets Globally

June 6, 2017 at 4:57 am PST By Jennifer Slegg

Google AdWords Launches Structured Snippets Globally

Google AdWords has quietly launched their structured snippets for AdWords ads globally.  Google has added a new interface option to allow for structured snippets in a large number of languages, up from the limited number of the languages it was available in. AdWords structured snippets are the line of text ad copy, that starts with […]

Google AdWords Aims to Increase AMP Publisher Revenue with New AMP Ads Conversion

May 24, 2017 at 10:19 am PST By Jennifer Slegg

Google AdWords Aims to Increase AMP Publisher Revenue with New AMP Ads Conversion

Google has begun converting display ads into AMP format, so that ads on AMP pages will load faster than traditional ad formats into those pages.  With the AMP conversions, ads will load within AMP pages on average of 5 seconds faster. For site owners utilizing AMP, this means that ads on AMP pages will load […]

Google Adds Expandable AdWords Ads With Carousels on Mobile

May 18, 2017 at 5:49 am PST By Jennifer Slegg

Google Adds Expandable AdWords Ads With Carousels on Mobile

Google is running a new style of AdWords ad that includes an expandable section which will then display an added carousel on the bottom of the ad.  This format is similar to some carousels we have seen used in AdWords ads, except these ones cannot be viewed without expanding the section first. Here is it […]

Google Testing Pop Up AdWords Ads on Google Maps

May 17, 2017 at 6:04 am PST By Jennifer Slegg

Google Testing Pop Up AdWords Ads on Google Maps

Google is testing a new type of AdWords ad, this one which pops up right on a Google Map when someone is viewing local results within Google Maps itself. Local SEO expert Joy Hawkins spotted the test. Here is what it looks like: What is especially noteworthy is that this isn’t an ad for the […]

Google Adds New AdWords & Reviews Hybrid Mobile Ad

May 15, 2017 at 5:49 am PST By Jennifer Slegg

Google Adds New AdWords & Reviews Hybrid Mobile Ad

Google is testing a new hybrid ad style that shows both site links and a review card in a carousel format, below a regular AdWords ad on mobile. Here is what it looks like: The carousel side scrolls to show more detail about the reviews. I first noticed this ad running on Friday.

Google AdWords Testing Two Card Style Home Service Ads

May 4, 2017 at 2:12 am PST By Jennifer Slegg

Google AdWords Testing Two Card Style Home Service Ads

Google is testing two different versions of the mobile card style results for their Home Services Ads in the desktop search results. Here is the first style.  While this appears carousel style, it is actually not a carousel, so Google is still only displaying 3 results on the search results page. They are also testing […]

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