SEO is a marathon, not a sprint. It takes a methodical, slow-and-steady approach to achieve long-term results that can actual give you a decent return on investment. The issue with slow and steady is that it can cost a fair bit up front. Many SEO strategies are front-loaded, requiring technical clean up, baseline reporting, and […]
Google Chrome: One Billion Monthly Active Users on Mobile
If you still aren’t convinced that it is important to make a site mobile friendly, Google has released a new and pretty impressive stat. Avinash Kaushik, a Digital Marketing Evangelist with Google, tweeted that Google Chrome passed one billion monthly active users this month… for mobile alone. Impressive milestone: Google Chrome passed one billion Monthly […]
Google To Show TV Show Listings & Sources in Search Results
Google is making a great new addition to the search results… when searches are searching for a TV show, Google will display the TV station with days and times of the show being aired. They will also show the various apps and sites where episodes are available for streaming. Google made the announcement Wednesday and […]
Google’s New Mobile Smartphone User-Agent Now Live
Google announced last month that they would be using a brand new mobile / smartphone user-agent for crawling starting on April 18, 2016. Google has now confirmed this is live. We've now started to use our new smartphone UA ! https://t.co/yX37xrcVnf — Zineb Ait (@Missiz_Z) April 20, 2016 So @Missiz_Z forced me to tell you […]
Bing Adds Coupon Codes & Offers to Brand & Local Knowledge Panel
If you are a retailer, you might not be so happy to discover that Bing is now adding coupon codes directly to the knowledge panel for various businesses and brands in their search results. Bing is displaying the coupon codes directly below the store’s address and opening hours, so they are very prominent in the […]
The Effects of Machine Learning on Rankings and SEO
The effects of machine learning on rankings and SEO For a long time search engines relied on static ranking factors. Those webmasters and SEOs who knew what to pay attention for were able to reach the best positions on Google’s SERPs. This has changed recently and will be changing in the future: The increasing usage […]
75% of Site Owners Cleaned Up Hacked Sites After Google Notification
Google released some interesting data on hacked sites and their attempts to notify webmasters that their sites were compromised. They also released information on just how many sites are hacked – Google detected over 800,000 alone last year. Email Notifications This led to 75% of hacked sites being cleaned up when Google was able to […]
Google Officially Turns Off All Public PageRank
If you were grasping onto the last visible signs of PageRank after Google officially announced the start of PageRank being turned off for SEOs, you will now have to go through PageRank withdrawl… Visible PageRank is now a thing of the past. Multiple users reported that the visible PageRank both within the toolbar and in […]
Google Updates Search Console API
Using Google’s Search Console API? John Mueller has posted about some updates Google has made to their Search Console API for site owners. # Pagination in Search Analytics. Now you can request more than 5000 rows of data for your site, without having to iterate through filters. Check out the “startRow” field documented in https://developers.google.com/webmaster-tools/v3/how-tos/search_analytics […]
Text to HTML Ratio: Not Something Google Looks At
While many SEOs have opinions on word count on a page for google to rank that content best, what about the ratio of text to HTML for SEO purposes? Does the algo look for a “best” text to HTML ratio on webpages? This question came up in today’s Webmaster hangout with John Mueller. Here is […]