If you still haven’t updated your site to be mobile friendly yet, Google has added yet another level of alerts to site owners whose sites aren’t mobile friendly. In addition to notices sent previously in Google Search Console, Google is now showing an alert right on your search result, when you do a vanity search […]
Bing Testing Huge Oversized Text for First Result Title
Bing seems to be testing an oversized title tag in the search results, one that makes the listing that use it much more noticeable in the search results. Here is how it looks: What is really noticeable is that the first result isn’t even matching the entire query. So Bing isn’t supersizing the title of […]
Updated Google Quality Rater Guidelines: No More Supplementary Content, Emphasis on E-A-T
Here we go again! A brand new version of the Google Quality Rater Guidelines has been released. With this version we see some interesting changes. Most noticeably is the de-emphasis of supplementary content, surprising since previous versions have stressed the importance of the additional supplementary content there is on the page – or the negative […]
CRO: Frame Your Customers’ Choices to Maximize Revenue
When considering Conversion Rate Optimization (CRO) and building a customer’s path to purchase from first ad experience through to ordering, there is one layer of the process that can often be neglected and, for sites with many product choices, it can mean the difference of huge amounts of revenue. Amazon.com is a site that seems […]
Google Showing Recipe Videos in Recipe Carousels in Search Results
Short recipe videos are becoming increasingly popular, especially on Facebook where these videos – which can be viewed without sound with subtitles – are constantly being shared. Google is taking advantage of the popularity of recipe videos and are now showcasing them in their recipe carousels too. Here is an example: And while Google has […]
Accelerated Mobile Pages (AMP) – What You Need to Know
Accelerated Mobile Pages (AMP) – what you need to know Google’s Accelerated Mobile Pages or AMP is one of the hot topics SEOs have to face this year. AMP allows faster page load times even in areas with slow internet access. But this comes at a price: Currently, the function set AMP offers is limited […]
Google Adds Sharing to Knowledge Panel, Recipes & Other Search Features
Google is testing a new share feature within their search results. While it is most noticeable with the knowledge panel for company names, it is also showing for other features such as recipes, movies and more. Here is how it looks in desktop: Clicking on the share link, brings up the share box with icons […]
Google Recommends Individual URLs for Each Language
When it comes to websites that support multiple languages, there are many different ways to accomplish this. Some use a single URL strategy for all languages, others use subdomains or country-specific domains, while others change the URLs via parameters. But what is the best option for a site that is expanding into various languages, but […]
Google’s AMP Carousels Only Live in 12 Countries
Haven’t seen AMP in your country yet? Google has confirmed that AMP news carousels are only available in 12 countries right now. The countries are: Brazil Germany Spain France United Kingdom India Indonesia Italy Mexico Japan Russia United States The one surprising omission to this list is Canada, especially since Canada and the US are […]
WordPress or Squarespace: Which CMS is Better for SEO?
Just how much does your web platform affect your SEO success? WordPress devotees have long claimed that one of the best reasons to select WordPress is the myriad of SEO plugins available for the content management system. The popular Yoast SEO plugin, for example, offers advanced onsite optimization, including page content, image titles, XML sitemaps and meta descriptions. Then […]