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Isn’t it Time We Start a Digital Consultant Code of Ethics?

August 5, 2014 at 4:30 am PST By Doc Sheldon

Isn’t it Time We Start a Digital Consultant Code of Ethics?

About a week ago, my partner and I did a Hangout On Air with Jim Hedger, regarding this thought-provoking article on The SEM Post. The article prompted a lot of renewed discussion about the reputation of the SEO industry, best practices and ethics and even touched upon certification. There’s a history There have been several […]

Lifting the Veil on Those Secret SEO Chats: State of the Industry

July 29, 2014 at 5:30 am PST By Jim Hedger

Lifting the Veil on Those Secret SEO Chats: State of the Industry

I’m watching an interesting SEO debate unfold in a secret SEO chat-space. There are about 80 people involved, many of them well known in the industry. They have an open channel with each other where an ongoing daily conversation has lasted several years. Over the last hour, an intense conversation has covered the relationships between […]

State of the Industry – Real SEOs Solve Problems

July 15, 2014 at 7:30 am PST By Jim Hedger

State of the Industry – Real SEOs Solve Problems

The most important is the one we’ve foisted on ourselves. Search engine optimization has an ongoing reputation problem.  SEO has always been a controversial practice. There’s an air of manipulation inherent in SEO which is similar to the air of manipulation around other forms of prominence marketing. Though professional SEO is really about clarity, many […]

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New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met

Google has released a brand-new Google quality rater guidelines, coming close to a year after the … [Read More...]

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