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Archives for August 4, 2014

Twitter Advertisers Beware of Non-Legitimate Clicks & Engagement

August 4, 2014 at 6:30 am PST By Jennifer Slegg

Twitter Advertisers Beware of Non-Legitimate Clicks & Engagement

There has been a tweet by Tom Scott making the rounds with over 12,000 retweets, alerting users that anytime you reply to promoted tweet – even with just heckling – the advertiser gets charged. I just found out that replying to a promoted tweet, even just with heckling, costs the promoter between 50¢ and $5. […]

Twitter Embeds Linked Tweets on Web Version of Twitter

August 4, 2014 at 6:00 am PST By Jennifer Slegg

Twitter Embeds Linked Tweets on Web Version of Twitter

Last month Twitter began embedding linked tweets for both the iOS and Android Twitter apps.  Now, the change has moved to the desktop web version of Twitter. On Sunday I noticed an amazing Twitter exchange between William Shatner and NASA, and decided to not just retweet it but also comment on how great the exchange […]

Why the Advanced AdWords Certification Exam Made Me Write An AdWords Happy Hour Script

August 4, 2014 at 5:30 am PST By Steve Hammer

Why the Advanced AdWords Certification Exam Made Me Write An AdWords Happy Hour Script

If the Google Adwords Advanced Certification test hadn’t been multiple choice, I might have failed it. If they had allowed free form answers, I would have taken a very different approach from the answer they wanted to hear. Of course my common answer was to use scripts, and there wasn’t a single question for which […]

Twitter Testing Descriptive Hashtags With Definitions

August 4, 2014 at 5:00 am PST By Jennifer Slegg

Twitter Testing Descriptive Hashtags With Definitions

One of the big problems with Twitter is that it isn’t very intuitive for new users to figure out.  We have seen them working on new tests, such as changing the retweet terminology to share, to help engage new users who might not be Twitter savvy yet.  Users have discovered another new test Twitter is […]

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