Spain has passed a new law that would allow news publishers to charge search engines and other aggregators every time a search result appears that includes their news content. The law, which is somewhat similar to the German law from earlier this year, which saw Google remove snippets and thumbnails from German news publishers. However, […]
Archives for 2014
New AdWords Reporting for Automated Extensions
There are some new changes Google AdWords is making designed to make it easier for advertisers to understand the effectiveness of extensions, particularly extensions that automatically display in ads. Over the coming weeks, we’re rolling out a new report in AdWords that shows you how your ads perform when they appear with automated extensions [http://goo.gl/QpwqtL]. […]
Duane Forrester Leaving Bing Webmaster Tools in Latest Microsoft Layoffs
In a surprise announcement, Duane Forrester, a Senior Product Manager at Bing, and the face of Bing’s Webmaster Tools, announced he has been laid off from Microsoft in the company’s latest round of layoffs announced this week. This is a huge loss to both the webmaster community and Bing, as Duane was the most visible […]
Google Makes Linking AdSense and Analytics Together Easier
For novice webmasters linking their Google AdSense and Google Analytics accounts together could be a bit challenging. Google has made linking these accounts together a bit easier with a new update. We’ve recently improved how Google Analytics links to your AdSense account, making it easier than ever to understand what’s working on your site. With […]
Google AdWords Adds Multiple Account Logins Simultaneously
If you manage multiple AdWords accounts, you have probably faced the pain of logging in and out of AdWords accounts while you do it. AdWords has finally released a new feature that makes it easy for you to swap between multiple Google accounts within AdWords. We know advertisers and agencies are managing multiple accounts, and […]
Google Analytics Adds iPad Functionality to iOS App
If you have been using the recently added Google Analytics App for iOS on your iPhone, you probably discovered that it didn’t look nearly as well on an iPad, as it was simply the iPhone version enlarged. But Google has now updated their app so that it displays properly on iPad, taking advantage of the […]
YouTube Adds New Creator Credits Feature to Channels with 10k+ Subscribers
If you have at least 10,000 subscribers, YouTube is now making a creator tools available to those YouTube channels. Creator tools, which were previously restricted to YouTube channel partners, gives video creators the option to add official credits to their videos to highlight those that worked on the video. Previously, video creators were forced to […]
Industry Experts Respond to SEMPO’s Code of Ethics Plans
Last week, Tony Wright and Chris Boggs responded to questions about the proposed Code of Ethics that SEMPO is spearheading. Now I have put questions to several well known industry experts to get their reactions and opinions on the Code of Ethics plans. I spoke with Rhea Drysdale, CEO of Outspoken Media; Kristine Schachinger, an […]
What If You Didn’t Recover From A Penguin Attack
For over a year we all waited. Impatiently mind you … but we waited nonetheless. Knowing that with a Penguin-based penalty (or devaluation if you prefer) victims had no hope of relief until the next regardless of their actions, it was a very very long wait. And then the Penguin refresh began and the results […]
Google Adds Mobile Usability Errors to Webmaster Tools
With the importance Google is placing on sites being mobile friendly, their latest feature added to Google Webmaster Tools will be a big help for those webmasters who might not understand all the nuances of mobile-friendly design. Webmasters can now see mobile usability errors in Google Webmaster Tools and the number of pages affected by […]