Yahoo is jumping into the native advertising widget game by launching their own content recommendation widget. The widget – similar to the well known Taboola and Outbrain content recommendation widgets – recommends stories the reader might be interested in along with sponsored ads. The widget is appearing at the bottom of news stories on sites […]
Archives for 2014
Pinterest Launches Analytics for Business Accounts
Pinterest is taking a step closer to becoming a social media advertising powerhouse by launching new real-time analytics tools for business accounts. Analytics are based on monthly data, shows whether your numbers are trending up or down, and displays: Average daily impressions Average daily viewers How many monthly viewers Average monthly engaged Top pin impressions, […]
New YouTube Feature Allows Uploading of Google+ Videos
If you have videos on Google+, Google is launching a new tool on YouTube that allows people to import their Google+ videos to YouTube. The new tool is on the video upload page of YouTube and is located to the right of the upload video tool with a large Google+ icon. Clicking the “Import” button […]
Facebook Planning Display Ad Network to Compete Against Google’s DoubleClick
Facebook is planning a display ad network they see as competing against Google’s DoubleClick Network. In 2013, Facebook bought ad serving company Atlas from Microsoft, and is using it as the backbone of their new ad service, an acquisition many saw as a way to expand their ad serving business. However, Sheryl Sanderg, Facebook’s COO, […]
Facebook Page’s Click Baiting Days Are Over With News Feed Change
Facebook users will no longer have to wonder about “what happens next” with a major change Facebook has made regarding click baiting posts made to Facebook pages. The “you won’t believe what happens next” type of headlines and teasers became popular – and highly visible – when Upworthy began utilizing the technique for their feel […]
Facebook Reduces Exposure for Links Shared within Status Updates
Many Facebook publishers have been posting images along with a link to the relevant story as part of their status update, rather than sharing the link traditionally, which would include an excerpt from the story. Images perform well on Facebook, and a shared image appears much larger in a news feed, over an image from […]
Twitter Ads Available in 12 Additional Countries
Twitter has expanded their Twitter Ads to twelve additional countries, according to Ali Jafari, VP of Direct Sales, Europe in a blog post. The new countries are: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal.. There has been tremendous growth in this region over the last year, […]
Instagram Adds New Advertising Analytics Tools
Now that Instagram is pushing more advertising into their service, they have added some new analytics tools for advertisers so they can get more details into how their ads are performing. The new analytic tools are not available to new advertisers at this time, only previous and current advertisers, however Instagram plans to make it […]
“Buy Now” in Tweets Closer to Launch with Stripe Payment Processing Partnership
Twitter is a step closer to launching product purchasing from directly within a tweet. Payment startup company Stripe is reportedly providing payment services for the new feature of a “Buy Now” on a product related tweet. “Buy now” buttons were temporarily seen on product related tweets by Fancy earlier this year, however they didn’t have […]
German Regulator Backs Google Over Publisher’s Demands Google Pays Them for Linking
Yet another news media group has tried going up against Google over claims that Google should be paying for linking to their content in the Google search results. A group of news publishers joined forced to form VG Media and were pressuring German regulators to go after Google for making their content available in the […]