Snapchat is demanding brands pay $750,000 per day for its new disappearing ads. Unfortunately for ads that are generally viewed once the and then disappear forever, many big brands are balking at the high cost. Snapchat only recently began running ads, starting with an ad for the Universal movie Ouija last October. McDonald’s launched an […]
Archives for January 2015
4 Steps to Optimize the Hidden Keywords That Are Killing Your PPC Budget
One of the most common and powerful optimizations in PPC is that of keyword bid management. Whether you perform these optimizations manually or through an automated rule or platform, the continued adjustment to keyword bids is one of the building blocks of your account. In conducting these changes, you are likely pausing off keywords as […]
Myspace is Making a Comeback with 50M Monthly Visitors & 300M Video Views
Myspace is making a comeback and you just might want to consider throwing some attention for ad dollars to the social media platform that most people have forgotten. Why is that? Because believe it or not, Myspace (no longer using the former MySpace capitalization) still has over 50 million people visiting it every month. One […]
Want a Google Knowledge Graph Source Link? Try a Facebook Post
If you have been trying to be the source of a Google Knowledge Graph, you should definitely consider outside sources if you aren’t able to nab it for your website. Many have noticed that Google cites some rather interesting sources in their “how to” type of knowledge graphs, but now they are including Facebook posts […]
Facebook to Turn Off Autoplay & Show Warnings on Graphic Videos
Facebook is now showing warnings before allowing users to view potentially disturbing video. Facebook has long received complaints because they seldom remove videos when people complain about the graphic content, particularly around the sharing of news videos of ISIS beheadings and other murder videos. However, because they are deemed news content, they are rarely removed. […]
Google Domains Available to All US Users With Additional Support & Features
If you have been itching to try out Google Domains but haven’t been lucky enough to receive an invite, your wait is over. Google Domains is now open to everyone without an invite… so long as you live in the US. Google Domains opened up last summer as an invite only program. Many of the […]
Is Lord Sugar Legitimizing Everything Wrong in the SEO Industry?
SEO Whoa. SEO has for most, if not all, of its existence faced a trust and integrity issue. SEO faces this issue not because the genuine practitioners of SEO are untrustworthy. However, with a low bar to entry and the ability for anyone to say they know what they are doing ‘hangeroners’ come with the […]
Chilling Effects Blocks Search Engines from Indexing Entire Site
Chilling Effects, the online repository for copyright complaints of digital content, has blocked all search engines from crawling and indexing their website, prompted by many complaints by copyright holders that indexing the complete notice is actually made it easy for people to find pirated content. It is been one of the sore points for many […]
Bing Testing Bright Orange Rating Stars in Bing Ads
Bing ads has changed up the yellow stars that appear as the ratings annotation in Bing search results and have changed them to bright orange stars instead. These orange stars are extremely noticeable – very high visibility and they completely draw the eye to that particular ad. They appear in both the positioning above the […]
Twitter Plans Publisher Revenue Sharing Program to See Twitter Ads in Third Party Apps
Twitter is looking to share Twitter ad revenue with publishers as they like to monetize tweets that appear in the third party apps and platforms. Twitter wants to be able to place their ads within the Twitter news feed that users who are using other platforms to view tweets, and Twitter would then share the […]