Instagram is once again changing their settings to cater to their advertisers. They recently made the change where ads would autoplay automatically within the user stream. But now they are making those video ads loop endlessly automatically. With the average video add running 15 seconds long on Instagram, this is quite a bit lengthier than […]
Archives for February 2015
Google Once Again Has Access to Twitter Firehose for Indexing Tweets
Google once again has access to the Twitter firehose, according to a report from Bloomberg. This access would enable Google to index the hundreds of millions of daily tweets more readily than they have for the last few years. Google and Twitter previously had an agreement where Google had access to twitters firehose of tweets, […]
7 Reasons Google Hates Your Site
As a business, nothing can be more frustrating than blending in. You want to set your brand, products, and services apart from the competition and make a statement. However, if you don’t listen to what Google wants and how they want it done, you’ll probably end up in a sea of internet anonymity. Learning how […]
New Google Mortgage Calculator Knowledge Graph, Testing With & Without Ads
If you play in the mortgage space, or even an online calculator space, you will probably be displayed to learn that Google is now including mortgage calculator as a knowledge graph. They also seem to be testing running the calculator both with ads and without. Because it’s a very competitive space, you just never not […]
Twitter Launches Quick Promote for Easier Promoted Tweets for New Advertisers
Twitter is testing a new feature that would allow advertisers to quickly promote their tweets straight from the Twitter analytics panel. Twitter began testing this feature late last year as a way to make it easier for advertisers to promote their tweets and to identify the ones that they should promote. Advertisers just need to […]
Twitter Begins Promoted Tweets on Third Party Sites; Good News for Publishers Wanting to Run Twitter Ads
Twitter’s plans to offer a revenue sharing option for third party apps to display Twitter ads is finally happening after they first announced the program at CES last month. Starting today, Twitter’s promoted tweets will begin displaying within Flipboard. Twitter also plans to run the Twitter ads on Yahoo Japan, however there are no additional […]
Google, Partners, and Loyalty (Or: Thanks for the Espresso Machine, But…)
It’s been just over three years since Andy Rooney died. For a time, there may have been a shortage of curmudgeonly commentary on our planet. Luckily, I’m here to pick up the slack. Or if you like, pretend Andy has come back to life, channeling Eminem: “This looks like a job for me… cuz we […]
Top 10 Super Bowl Ads for 2015 Depend on Which Metrics You Use
Marketers know that the New England Patriots beat the Seattle Seahawks to win Super Bowl 2015 by a score of 28 to 24. But which Super Bowl ads won the Big Game? Well, it depends on which metrics that marketers use. On the Monday morning after the Super Bowl, Unruly, video ad tech company, released […]
Best of The SEM Post for January 2015
Here is a look back on our top news stories and top columns for January 2015, to get you caught up on what you may have missed last month. News New Google Mobile Algo: Google Begins Reducing Visibility for Non-Mobile Friendly Sites That Received Warnings Google Displaying Knowledge Graphs for Highly Competitive – and Spammed […]
Google Drops Below 75% of Desktop Searches, Yahoo overtakes Bing as Second Largest Search Engine
For the first time since July 2008, Google has dropped below 75% for their share of US desktop searches, losing ground to the Firefox driven Yahoo Search. Google now owns 73.67% of US desktop searches. In December, that number was 75.14%. It is worth noting that it’s a desktop searches where Google suffered this drop, […]