Bing is testing a new section in their search results with brand keyword searches, along with images from the brand’s website… all while confusingly linking to a Bing search results page. Here is how they appear on the page. These appear to be called Rich Captions when looking at the source code. They all feature […]
Archives for June 2015
Sites Penalized by Google Can Still Show Knowledge Panel
When a site is penalized manually, it will not lose its knowledge panel in the Google search results. When I wrote the story on Thumbtack being penalized by Google with a manual action over links, I took a screenshot of the search results and noticed that they still had their knowledge panel to the right […]
Business Hours in Bing Search Could Hurt Your Business
Most businesses have straightforward hours of operation. Others do not. And Las Vegas casinos definitely fall into the “not” category. After all, most casinos are open 24 hours a day, but inside the hotel and casino, the admin staff might only be a Monday through Friday work schedule. But somehow, these limited and presumably admin […]
Why All Sites Need to Go HTTPS, According to Google
When it comes to deciding whether to take a site secure or not, many webmasters with content sites argue that there is no need for them to go to the expense of making their site secure, since they do not collect any kind of personal data. Google on the other hand has been a strong […]
Google+ Sending Reminder Emails to Users About Missed Posts
We have all gotten those reminder emails from Facebook and Twitter, trying to tempt us to return to either social media platform and see what we’ve missed. It seems that now Google+ is testing that approach out too with emails to users. Thom Craver from Internet Marketing Ninjas sent me this screenshot of an email […]
Google’s Knowledge Graphs are Actually Called Knowledge Panels
Google’s Gary Illyes is continuing to teach webmasters about what some of the “official names” are for various parts of the Google search results, rather than the name we all use for it. This time we learned that what we all commonly call knowledge graphs are called knowledge panels by Google. After I tweeted about […]
Using the New AdWords Keyword Planner Benchmarks for Competitor Analysis
Google recently announced a feature enhancement in the Keyword Planner in Adwords, and it looks like it has finally rolled out to most accounts. The Keyword Planner will now allow advertisers to compare impression share with competitor domains and the top five market leaders. The competitor domains impression share is calculated based on the last […]
Bing Ads Testing Call to Action Boxes in Top Search Results Ads
Bing Ads is testing this eye catching ad at the top of the search results, one with a huge “Book A Room” action box that appears on the right side of the search results on the top of the page. I can easily see other advertisers wanting to test this as well. And I can […]
Google Chrome Plans to Prevent Auto-Play Flash Content from Playing by Default
Is your website still rocking Flash content? You may want to start rethinking that Flash, as Google announced plans to prevent non-essential Flash video content from automatically playing when it loads a webpage. Chrome is billing it as a way to save battery resources, and says they worked with Adobe, the creators of Flash, to […]
Google AdWords Adds New Airline Specific Consumer Ratings
Google AdWords is adding some new consumer ratings into the mix – these ones specific to the airline industry, and seem to be usable only by the airlines themselves. We are all used to seeing consumer ratings in Google AdWords and Bing Ads, where the ad can highlight consumer ratings they have received in traditional […]