Google has announced the official launch of Search Console’s new Search Analytics API. If you’ve used any of Google’s other APIs, or maybe one of the existing Search Console APIs, then getting started will be easy! The how-to page has examples in Python that you can use as recipes for your own programs. For example, […]
Archives for August 5, 2015
Google Launches Critic Review Schema Markup Including JSON-LD
We posted yesterday about spotting snippets of critic reviews on some movie related knowledge cards. A few hours later, Google officially announced they were adding support for critic reviews with information for webmasters wanting to implement it. Here is how the reviews look in the search results. The markup also supports JSON-LD, and some examples […]
Yahoo’s New Larger Product Listing Ads
Yahoo is trying out a brand new Product Listing Ad style and it is very nice. Instead of showcasing the sellers, it is showcasing the product being sold instead. This is similar to how Google recently began testing a much larger Product Listing Ad of their own – one that was styled more as a […]
The New York Times Plans to Launch ‘Mobile Moments’
On Tuesday, The New York Times announced plans to launch a new type of mobile advertising this fall that will focus on key moments of a user’s day when Times journalism is particularly helpful in keeping readers informed and inspired. The ad solution, called Mobile Moments, will feature targeted short stories called Screenplays that will […]
Is Yahoo Switching Back to Yahoo Local Reviews From Yelp?
Is Yahoo switching back to their own Yahoo Local reviews, a year and a half after making the controversial switch from Yahoo reviews to Yelp’s reviews? It is looking as though they are at least toying with the possibility, as Yahoo reviews have replaced Yelp for some businesse. Mike Blumenthal was the first to notice […]
Yahoo’s Brand New Search UI Looks Just Like Google’s UI
Yahoo is testing yet another variation of Google-like search results. This change seems like it could be permanent, or if not, they are doing a large scale test at the moment, as many people are seeing the new Yahoo UI. When you consider Marissa Mayer, Yahoo’s current CEO, was behind many of the UI design […]
Yahoo Adds “Official Site” Tags to Search Ads
Yahoo is testing a new “Official Site” tag on their ads, to denote when a site is advertising is an official site, rather than a partner or reseller. Here it is in action: When you mouseover it, however, it changes to red instead. These only seem to trigger when you do a brand search for […]
Bing’s Featured Snippets Asking “Is This Answer Helpful?”
Bing has been testing their own version of featured snippets for a very small set of search queries. They appear to be expanding it slightly, but also asking for feedback. When one of the featured snippets displays, it also features two bright blue icons, one for thumbs up and one for thumbs down, so users […]
Google Adds Software Knowledge Cards With Official Download Link
Google wants to make sure when searchers download a piece of software that they are downloading from the legitimate resource and not from a third-party site that often piggybacks spyware and changes default search and browser settings. Google has added new knowledge cards to the search results that are triggered when someone searches for “<software […]
Bing Adds Their Own Movie Review Knowledge Cards
Bing really, really, really wants you to know the rating for a movie by highlighting it in very large text in this movie review knowledge card that has started showing up in their search results. They show the identical three review sources that Google also uses in their own knowledge cards. The number they are […]