Google has been warning webmasters with doorway pages to clean them up or be subject to the doorway page algo which gets updated semi-regularly. But Google hasn’t given much advice on what a webmaster can do to clean them up, other than the obvious… deleting them. In the last Google Webmaster hangout, someone asked about […]
Archives for 2015
Why Active SEO Doesn’t Always Result in Ranking Changes
John Mueller was put in the hot seat a bit in the last Google Webmaster Hangout when he was asked about why it seems there are no changes happening in search results, despite active SEO being done by multiple sites in a vertical. It’s hard to say what you’re seeing there. In general, we are […]
Some Technical Site Problems Are Not a Ranking Problem in Google
While many SEOs put a great emphasis on having technically flawless sites, the reality is that many website owners have sites with plenty of technical problems and issues. And many believe that a technically perfect site will outrank a competitor’s site with errors. In the last Google Webmaster Hangout, John Mueller said that in general, […]
Are There Any SEO Benefits With Having an RSS Feed?
John Mueller was asked about RSS feeds in the latest Google Webmaster Hangout, specifically whether there are any SEO benefits to having an RSS feed on the site. In general, there’s two aspects involved there. One, is if you are looking for a ranking boost by having an RSS feed, that’s not going to happen. […]
Google Local Ratings Pack With Cuisine Selector
We have seen another variations on the 3-pack local ratings pack in the search results. These rating packs feature a “ratings” drop down, where users can select a specific star rating or higher as well as other options including price, hours and Zagat rated. We have seen yet another variation, and this one is a […]
Bing’s New Online Pharmacy Warnings Do Not Apply to Advertisers
Bing made a huge announcement last week where they would show warnings when anyone clicks through to a pharmacy that has been previously cited by the FDA as fake online pharmacy… but that only applies for their organic search results. Paid advertisers do not have their sites tagged with the warning, even when both their […]
Google’s Local Brand Packs Still Show Full Address & Omit Google Reviews
While most of the new local 3-packs in the Google search results have their exact addresses removed, there is one 3-pack variation in the form of a brand pack that does have full addresses listed. If you do a search to find locations of a local business by searching for their brand or business name, […]
Google Play Affiliate Program Planned & Related Job Listing
Google is planning to launch a Google Play affiliate program, according to 9 to 5 Google. The affiliate program would be similar to the one offered by Apple with iTunes. The affiliate program would initially be for only Google Play Movies and Music, but it would later include apps and possible hardware. Performance Horizon Group, […]
Sundar Pichai Named New Google CEO with Alphabet Restructuring
Google has made a surprise announcement of a new Google restructuring, with Sundar Pichai named as the new Google CEO. Larry Page becomes CEO of Alphabet, Google’s new parent company while Sergey Brin has been named Alphabet’s president. Google timed their announcement with the launch of the new Alphabet website, at abc.xyz. Other named subsidiaries […]
Bing & Yahoo Add Sponsored Video Ads to Search Results Page
Both Bing and Yahoo are now showing sponsored video ads directly within the search results. Here is how the ad looks initially, similar to the ads we recently spotted Bing testing that has a thumbnail image beside the text version of the ad at the top of the search results. But instead of just a […]