Bing has added a new feature to their knowledge box results at the top of the search results. Now, if someone searches for a specific event or holiday, Bing not only shows the date but also how many days away it is. Here is an example when you search for Valentine’s Day: By comparison, here […]
Archives for 2015
Bing Testing Larger News Story Thumbnails in Search Results
Bing is drawing more attention to news stories in the search results my including much larger image thumbnails with some news stories. Here is an example: The larger thumbnail is 195 x 195 pixels while the original thumbnail size is 80 x 80. The news stories don’t seem restricted to a particular news sites, as […]
Mozilla Ends Sponsored Tile Ads Program in Firefox
Last May, Mozilla began offering sponsored tiles, which would appear on when someone started Firefox or opened a new tab. Now, over half a year later, they are ending the program and will no longer sell sponsored tiles to advertisers. Their reasoning behind the move is to “focus on content discovery.” Our learnings show that […]
Four Google AdWords Ads Above SERPs in US & Germany
Yesterday we spotted a Google AdWords test running in Google India where they were placing four AdWords ads at the top of the search results. We have also confirmed that this is also being tested on a limited basis in both the US and Germany too. For those who haven’t seen it in action, here […]
Yahoo Testing Full Screen Video Ads on Search Results Page
If you thought Yahoo pushed their advertising a bit too far with at least four ads at the top of their search results, then they have just taken ad obnoxiousness in the search results to a whole new level. Yahoo is testing a full-screen size image ad in their search results, which transitions to a […]
PPC: When To Automate And When Not To Automate
There are countless ways, either on PPC bid management platforms or AdWords itself, that you can choose to hand over ever-increasing amounts of control to an automated tool. The question is, when should you succumb to this bejeweled siren of temptation and when should you hold out and do it manually? Overview Google, it has […]
Real Time Penguin Changes & The Role of Links in the Algo
In part of today’s Google Webmaster Hangout, an interesting question came up about why Google decided to go to a real-time Penguin, if it was to appease webmasters who were penalized with the recovery time, or if it was simply the way Penguin evolved with the ability to analyze links on the fly, which then […]
Why Google Decided to Delay Penguin Until the New Year
We learned yesterday that Google would be delaying the upcoming real time Penguin update until the new year. In today’s Google Webmaster Hangout, John Mueller had a few more details behind Google’s decision to delay the long-awaited Penguin update until the new year, and it came down to technical reasons and the holidays. We just […]
Penguin Real Time Update Delayed Until New Year
If you have been waiting for Penguin to be updated, you will have to wait a little bit longer. Google has delayed the Penguin update until the new year. Many SEOs have been wondering when Penguin would be updating, especially since there hasn’t been a Penguin update since October 2014, and it was believed that […]
Google Testing 4 Top AdWords Ads Above Search Results
Google is now testing four AdWords ads above the organic search results. I started getting reports recently about Google showing 4 ads earlier this week, and was able to trigger it. Here is an example for a search I did: Here is another example: I was only able to trigger four ads above the organic […]