John Mueller has recently been tackling emails he has been receiving and posting responses to help webmasters who may be dealing with the same issue. \ The latest question is in regards to removing a large number of pages that will never return to the website, and whether a 404 or a 410 response is […]
Archives for 2015
“SEO” Be Damned, It’s Time Give Your URLs An Upgrade
Web marketers have known for years that the words we use in page URLs were factored into the search algorithm. There has always been a debate as to how much of a factor these words contribute, but the general consensus is between a little and not much. In fact, for years SEOs cautioned against changing […]
Google Adds Featured Snippets & Rich Lists for Books
If you are an avid reader, you will be happy to know that Google has expanded on the number of book related search queries that will now trigger a featured snippet or rich list in the search results. They are showing up for a variety of queries when searching for a book or book series […]
Yes, Google’s Panda Refresh Still Coming Soon
Yes, Panda is still coming, but no, we don’t have a specific date… yet. This is the word from Gary Illyes at Google when asked about when Google’s Panda refresh was to be expected, and he joked about why he should stop giving specific time frames on updates. @DanHowdle @Marie_Haynes And that's kids, why I […]
Proving the Benefits of Pay Per Click Beyond the Initial Conversion
Particularly in this time of multi-screen research and shopping, booking and ordering, where it’s often hard to place a user’s paid visit on mobile to a sale received on a work PC, for example, you may want to justify investment in mobile and in some shorter tail keywords. These often appear not to directly convert […]
Google AdWords Remarketing Ads Using Google Analytics Audiences
Google AdWords has announced a new change that allows advertisers to include their Google Analytics audiences as a remarketing list for Google Search ads, all without requiring extra tagging changes before you can run them. Remarketing Lists for Search Ads (RLSA) allows you to tailor your search ads and based on your visitors’ past activity on […]
Lead Ads Finally Coming to Facebook
Facebook is finally adding lead ads as an ad option for advertisers, which allows advertisers to place easy call to action buttons that would automatically include contact information from Facebook. We’re testing different versions of lead ads that would let people sign up for things like newsletters, price estimates, follow-up calls and business information. The […]
Google Testing New URL Color in Search Results
You have to have a pretty eagle eye to spot this latest Google test, which seems to be tested on only a small number of users. Google is testing a new shade of green for the URL line in the Google search results. Binghamton Times was the first to notice the change, which was only […]
Facebook Moments: The Best App You Should Be Afraid Of
Every now and then an app or tool launches that gets you excited. I remember waiting impatiently for Facebook itself to allow for public access back in 2006. Facebook Moments, announced a few days back on the 15th is just such an app. It solves a huge problem (or better worded … creates a solution […]
Google Missing Thumbnails for Some Search Results
Some search results that would normally display a thumbnail are missing their images in Google. While it isn’t clear why some of the thumbnails are empty, it is definitely unusual and a bug/issue I haven’t seen before. When you view the image however, it shows that the thumbnail is simply a 1×1 pixel white image. […]