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You are here: Home / Archives for 2015

Archives for 2015

Google Sets Deadline On Upgrade To Adwords Editor 11.1 Tool

June 16, 2015 at 4:59 am PST By Lisa Raehsler

Google Sets Deadline On Upgrade To Adwords Editor 11.1 Tool

Google announced on G+  they will no longer support older versions of Adwords Editor.  This applies to anyone still using version 10.6 or older of the popular Editor. Last December Google built the editor tool from the ground up and released Adwords Editor 11.0 to replace the older 10.0 version.  However, some users haven’t upgraded […]

Not Provided Coming to Bing Organic Search Referrals

June 16, 2015 at 4:37 am PST By Jennifer Slegg

Not Provided Coming to Bing Organic Search Referrals

Almost two years after Google made the switch to block 100% of organic keywords in search referrals from Google Search results, Bing is making the move to prevent keywords from being passed on to site owners when a searcher clicks their search result.  Duane Forrester made the announcement about the change on Bing’s Webmaster Blog. […]

Thumbtack is Back in Google But Link Problems Went Beyond Badges

June 15, 2015 at 6:01 am PST By Jennifer Slegg

Thumbtack is Back in Google But Link Problems Went Beyond Badges

Thumbtack, the site that was penalized by Google for “selling” links is now back in the Google index after a week in the penalty box.  And while a week being penalized is definitely on the short side, it isn’t unheard of. However, it turns out there was a lot more going on with Thumbtack’s link […]

What Marketers Can Learn From The New York Times Mobile Only Experiment

June 15, 2015 at 4:54 am PST By Jennifer Slegg

What Marketers Can Learn From The New York Times Mobile Only Experiment

The New York Times is undertaking an experiment today where they will require all their employees to use only the mobile version of the site, and not the desktop version.  With more than half of their traffic coming from mobile devices, they want their employees to be aware of just how important the mobile version […]

Google Adds Documentation for Breadcrumbs

June 15, 2015 at 4:40 am PST By Jennifer Slegg

Google Adds Documentation for Breadcrumbs

Google has added new documentation to their Structured Data section in Google Developers for breadcrumbs support.  Breadcrumbs enable potential visitors to see the page’s hierarchy in the Google search results, and also provides an additional context clue to help a searcher decide if the page likely has what they are looking for. With Google putting […]

Micro-Moments: Google on the New Consumer Behavior

June 15, 2015 at 4:20 am PST By Lisa Raehsler

Micro-Moments: Google on the New Consumer Behavior

This Spring Google introduced the concept of “micro-moments” to explain the new consumer behavior and how businesses can capture these moments. Micro-moments are the new “I want to know”, “I want to go”, “I want to buy” moments. When people have a need, they reach for the nearest device for information. Consumers are open to […]

France Orders Google to Remove Right to Be Forgotten Results from All Google Sites

June 12, 2015 at 6:04 am PST By Jennifer Slegg

France Orders Google to Remove Right to Be Forgotten Results from All Google Sites

France has given Google 15 days to remove all Right to be Forgotten results from all versions of Google, including Google.com rather than just the European domains as Google currently does not. Ever since Google began removing specific results under Right to be Forgotten, they only removed them from the European Google results, while those […]

Why You Need a Digital Marketing Fitness Plan to Succeed at SEO

June 12, 2015 at 4:47 am PST By Dave Gibbeson

Why You Need a Digital Marketing Fitness Plan to Succeed at SEO

When was the last time you got out of the house and went for a walk or a run? And by extension, when was the last time you gave your website the same treatment? After speaking to Jennifer about being a contributor to the SEM Post I was trying to decide what to write my […]

Bing Adds Info About Connections to the Search Results

June 12, 2015 at 4:23 am PST By Jennifer Slegg

Bing Adds Info About Connections to the Search Results

Bing has an interesting experiment going on in their search results right now that will show the connections between two searches – the one just made as well as the one prior to it. It seems to usually appear when there is a carousel of options in the search results, however not all carousel results […]

Safari & iOS 9 With New Ad Blocking API Functionality

June 11, 2015 at 5:04 am PST By Jennifer Slegg

Safari & iOS 9 With New Ad Blocking API Functionality

One of the surprises about iOS 9 is the addition of ad blocking functionality. Many are viewing this as a shot directly at Google, as this new functionality could have a serious impact on their mobile ad revenue. The official name is “Content Blocking Safari Extensions”, which is described as giving developers the ability to […]

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