There is a jump in the number of Google local packs being shown in the search results over the past couple of days, according to Mozcast. There were increases in two types of local results. First is the local pack which saw a jump from about ~10% to ~12%. Then there is also an increase […]
Archives for 2015
What Do These Google AdWords Features Really Do?
There are tens of thousands of PPC account managers out there today, which has led to a surprisingly wide range of account strategies. Can they all be right? If you’re an opinionated PPC pro like myself, you’re bound to think someone else’s theories are, well… weird. That bias being acknowledged, let the sparring begin! Even […]
YouTube Displays Sitelinks for Similar Videos
There is an interesting addition to the Google search results that is currently showing up for very specific YouTube searches. ReelSEO spotted the test last week when doing a specific search with the title of a video. The search resulted in the YouTube result, but also the addition of sitelinks featuring other similar videos. I […]
Google Search Console Adds Fetch as Google for Apps & App Indexing Reporting
If you have an app, Google is adding additional support for app developers within Google Search Console (formerly Google Webmaster Tools). The most significant is they have created an alpha version of their Fetch as Google designed specifically for apps. To use the tool, you do need to have your app added as a property […]
Firefox Launching Sponsored Tiles Based on Browsing History
Six months after Firefox launched “Enhanced Tiles”, they are introducing a similar product, but this time most users will be seeing them. The program is first being launched in Firefox Beta before being released to all users in the main Firefox product. According to Techcrunch, they are mostly testing with in-house brand advertising, as you […]
Bing Adds New Applinks Markup Tester Tool
If you have an app you are making crawlable, Vincent Wehren from Bing has a pretty detailed blog post on the Bing Webmaster Blog today. At first, you may ask yourself: how do I apply my SEO chops to apps? How can I as the web search person help drive app installs through search? Isn’t […]
5 Ways Social Media Affects Google Search Rankings
It seems like everything funnels through social media these days, and SEO should be included in that category. Not only are the two related, but social media actually has a direct impact on search rankings and overall SEO efforts. This can either be a positive or a detriment to your web pages – the choice […]
Google Asking Searchers What Needs Most Improvement
Google is testing a new survey in the search results. This one, rather than rating the search results, is instead asking “What aspect of Google Search needs the most improvement?” They ask webmasters to select an area they feel needs improvement and also offer a space for searchers to include another reason they feel needs […]
Google’s Quality Algo Update: What We Know About It
Google has finally confirmed what many of us suspected… they have made a change to their core search ranking algorithm, and it is being dubbed as the Quality Update or the Quality Algo, and formerly referred to as the Phantom Update, or Phantom Update 2. Changes were first noticed at the beginning of the month […]
Google AdWords With Matching Sitelinks & Descriptions
I came across this unusual Google AdWords ad, and it definitely caught my eye, since it had two identical lines in a row – the sitelinks in one line, and the duplicated sitelinks, without the links, in the description line. It could be just how the company decided to do their ad copy, rather than […]