Last week, there was some drama over whether or not title tags were a ranking factor. While the headline stated that titles were not a critical ranking factor, what John Mueller had actually said was that “it is not the most critical part of the page.” This is true, while it isn’t THE most important […]
Archives for 2016
Google Search Console Alerts for Outdated WordPress & Joomla Sites
Google Search Console sent out another round of alerts to both WordPress users and Joomla users where they discovered that the site is running an older version of the CMS. Here is what the alert looks like. It gives sample URLs which is helpful if you have multiple installations of a CMS on a single […]
IAB Research Finds ‘Political Influentials’ Much More Reliant on Digital Media than TV
According to a new research study from the Interactive Advertising Bureau (IAB), digital media has reached parity with TV as a primary information source about presidential candidates. Both digital and TV are used by 61 percent registered U.S. voters, according to “The Race for the White House 2016: Registered Voters and Media and Information During […]
AMP Will Support Ads from 20+ Networks at Launch
One of the big issues with publishers when considering AMP – Accelerated Mobile Pages – is how advertising might be affected. After all, with many publishers relying on ad revenue, the potential loss of that revenue because of AMP could be a major issue. In a new blog post from the AMP Project, they announced […]
Major Vulnerability in Magento eCommerce, Update Immediately
There is a major exploit in Magento that is affected nearly all versions of the popular ecommerce platform. The exploit allows a hacker to take control of both admin and the server. Securi was the first to discover the exploit back in early November, but it took until January 22, 2016 for Magento to release […]
Display Emojis in Google Product Listing Ads URLs
Remember all the emojis that were showing up in Google Search results in titles, URLs and descriptions until Google pulled the plug on them two months later? Well, they are back… although not in the organic search results this time. This time, you can get emojis displaying in Google’s Product Listing Ads (aka Google Shopping […]
Google Launches Free Course on Deep Learning
Are you interested in learn more about Google’s deep learning? Google is offering a new course at Udacity “Deep Learning: Taking machine learning to the next level.” They also posted more details on Google’s decision to offer this course here. To help make deep learning even more accessible to engineers and data scientists at large, […]
4 Ways to Breathe New Life Into Old, Tired Content
As a writer, I sometimes feel like there are countless topic ideas I could cover. I find myself feverishly jotting down idea after idea after idea. Sadly, that doesn’t happen everyday. There are plenty of times I sit in front of that dreaded blank screen and think to myself, “I swear, I’ve already covered everything I can possible […]
Is There Such a Thing as Too Many Pages for SEO?
Every page on your site is indexed in Google, so it has a chance at appearing for a search query relevant to that page. You would think the more pages you add, the more overall chances you’ll have to rank, and get increased visibility. However, as Google’s own Matt Cutts has pointed out on several […]
Facebook Launches Audience Optimization for Facebook Pages & Posts
Facebook has launched a new feature that allows Facebook Page publishers to customize the audience for any post they make to the page. This means that Pages could have similar posts, but each tailored to a specific audience and then targeting to that audience using the audience optimization tool. When you post a new post […]