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You are here: Home / Archives for Jennifer Slegg

Google’s Recommendations for Gaining Links That Could Seem Suspicious

November 5, 2014 at 4:24 am PST By Jennifer Slegg

Google’s Recommendations for Gaining Links That Could Seem Suspicious

Sometimes there is an opportunity to get a great link from the traffic and exposure perspective, but you know that in the eyes of Google it could be seen as spammy.   Or you want to have a link but for whatever reason, the link cannot be made a no-follow link.  While some webmasters have been […]

Penguin 3.0 is Continuing to Rollout & Still Too Late to Disavow

November 5, 2014 at 4:10 am PST By Jennifer Slegg

Penguin 3.0 is Continuing to Rollout & Still Too Late to Disavow

We saw many Penguin fluctuations happen over this weekend, and we knew that Penguin would be ongoing over several weeks.  But John Mueller from Google has confirmed that the Penguin update is still ongoing in a Webmaster Office Hours this week. In the latest Google Webmaster Hangouts, he was asked about whether Penguin is still […]

Snapchat Wants to Move Into Sponsored Content

November 5, 2014 at 4:00 am PST By Jennifer Slegg

Snapchat Wants to Move Into Sponsored Content

Snapchat wants to move into the content market, and are approaching various companies about hosting their content within their Snapchat app – and they are courting companies that not only deal with video and images, but companies for text articles too. Plans for Snapchat Discovery became known during the summer, with plans for a November […]

Disqus Targeting Ads Based on Your Comments

November 4, 2014 at 2:28 am PST By Jennifer Slegg

Disqus Targeting Ads Based on Your Comments

Do you comment on websites that use Disqus for their commenting system?  If so, prepare to be targeted for ads based on those comments and the sites you make them on. 1.6 billion unique monthly visitors see Disqus comments on a variety of websites.  It is unknown how many of the websites utilizing Disqus would […]

Matt Cutts Extends His Leave From Google Webspam Team Into 2015

November 3, 2014 at 4:10 am PST By Jennifer Slegg

Matt Cutts Extends His Leave From Google Webspam Team Into 2015

In an announcement that really wasn’t too surprising, Matt Cutts from Google has announced he is extending his leave into 2015. Matt Cutts originally announced his four month leave back in July, and it was anticipated that he would be back from leave in November.  But he tweeted on Friday that he was planning to […]

Spain Latest Country to Demand Payment from Google for News Listings

November 3, 2014 at 4:00 am PST By Jennifer Slegg

Spain Latest Country to Demand Payment from Google for News Listings

Spain has passed a new law that would allow news publishers to charge search engines and other aggregators every time a search result appears that includes their news content. The law, which is somewhat similar to the German law from earlier this year, which saw Google remove snippets and thumbnails from German news publishers.  However, […]

New AdWords Reporting for Automated Extensions

November 3, 2014 at 3:48 am PST By Jennifer Slegg

There are some new changes Google AdWords is making designed to make it easier for advertisers to understand the effectiveness of extensions, particularly extensions that automatically display in ads. Over the coming weeks, we’re rolling out a new report in AdWords that shows you how your ads perform when they appear with automated extensions [http://goo.gl/QpwqtL]. […]

Duane Forrester Leaving Bing Webmaster Tools in Latest Microsoft Layoffs

October 31, 2014 at 4:58 am PST By Jennifer Slegg

Duane Forrester Leaving Bing Webmaster Tools in Latest Microsoft Layoffs

In a surprise announcement, Duane Forrester, a Senior Product Manager at Bing, and the face of Bing’s Webmaster Tools, announced he has been laid off from Microsoft in the company’s latest round of layoffs announced this week. This is a huge loss to both the webmaster community and Bing, as Duane was the most visible […]

Google Makes Linking AdSense and Analytics Together Easier

October 31, 2014 at 4:24 am PST By Jennifer Slegg

Google Makes Linking AdSense and Analytics Together Easier

For novice webmasters linking their Google AdSense and Google Analytics accounts together could be a bit challenging.  Google has made linking these accounts together a bit easier with a new update. We’ve recently improved how Google Analytics links to your AdSense account, making it easier than ever to understand what’s working on your site. With […]

Google AdWords Adds Multiple Account Logins Simultaneously

October 31, 2014 at 4:06 am PST By Jennifer Slegg

Google AdWords Adds Multiple Account Logins Simultaneously

If you manage multiple AdWords accounts, you have probably faced the pain of logging in and out of AdWords accounts while you do it.  AdWords has finally released a new feature that makes it easy for you to swap between multiple Google accounts within AdWords. We know advertisers and agencies are managing multiple accounts, and […]

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