Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week.
From The SEM Post
- What Marketers Can Learn From These Hashtags Fails
- Those Facebook Ads You See Could Be Instagram Related
- The Evolution of Google AdWords Agency Reps by Shelley Ellis
- More Networks Affected by AdRoll Retargeting Bot & Advertisers Getting Refunds
- You Can Now Filter Bots & Spiders in Google Analytics
- Where Do They Get All Those Wonderful Toys? A Twitter Ads Refresher by John Lee
- Google+ Account No Longer Required For Hangouts & New Google Apps For Business Support
- Quality Score: 7 New Things You Don’t Have to Worry About by Andrew Goodman
- Image Search Startup Madbits Acquired by Twitter
- AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges
- Product Reviews & Ratings Changing in Google Shopping & Product Listing Ads
- Google Domains Invites Available Through Google Employees
- Lifting the Veil on Those Secret SEO Chats: State of the Industry by Jim Hedger
- Google Testing New Timeline Knowledge Graph
- Ultimate List of Must-Have Tools for Your SEO Toolkit by Dave Davies
- Jennifer Slegg on Google Quality Ratings & More on Webcology
- Google is Testing New Family Breadcrumb Knowledge Graph
Other Places Our Columnists Were Featured Last Week
- Ann Smarty
- When is the Right Time to Tweet? – Internet Marketing Ninjas
- How to Build Traffic and Engage With Influencers Using Expert Interviews – 2 Create a Website
- Susan Waldes
- Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account – Search Engine Land
- An Interview with Susan: Q&A: How to Create a Mobile First PPC Strategy – Invoca
Search & SEO
Links
- 8 Small Tweaks That Can Deliver Big Link Building Results – Search Engine Land
Pay Per Click
- Marketing Soothsayers: It’s Time To Go ‘Native’ With Your Advertising – Marketing Land
- Getting Top Position With Location Based PPC On A Budget – Search Engine People
- How to Create a Pay-Per-Click Campaign Around Customer Intent and The Buying Cycle – KISSMetrics
Content
Local
- How To Conduct A Winning Local Search Audit– Marketing Land
Want even more? Here are links to the daily industry round ups from Search Engine Land & Marketing Land for those who really don’t want to miss a thing.
Have a link you think should be included? Tweet us @TheSEMPost.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Latest posts by Jennifer Slegg (see all)
- Analyzing “How Google Search Works” Changes from Google - July 8, 2020
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
- Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019