Google is testing a new feature in the search results that allows searcher to filter the search results by the approximate time it takes to read the article. The tool is accessed through the Tools filter. The new filter is a drop down that says “Any duration.” Then the searcher can choose between 3 time […]
Google Adding FAQ, Q&A and How To Verticals to Search Results
At Google Dance Singapore, Gary Illyes from Google revealed a new feature that is coming to the Google search results. The new feature would see specific content from a webpage, including FAQ, Q&A and how-to verticals being highlighted in the search results for those pages. And these rich results take up nearly the entire screen […]
Google Testing New Visual Product Recommendations in Image Search
Google is testing a new visual product search in image search results, adding a new similar items carousel based on the products that were seen in the images for the image search. In this test, instead of automatically loading more images, as usually happens when you scroll down, it instead adds a button to view […]
Google Removes Public Submit URL to Google Tool
Google has removed the public version of their submit URL tool. This tool allowed anyone to submit a URL to Google, as it wasn’t restricted to site owners only, We've had to drop the public submission feature, but we continue to welcome your submissions using the usual tool in Search Console and through sitemaps directly. […]
Google Removes Search Quality Rater Guidelines PDF
A few days after Google released its first new version of the quality rater guidelines of the year, Google has pulled the file from the site. It now goes to a 404 page. Google’s blog post from 2015 about releasing the guidelines from a few years ago still links to the URL where the file […]
Google Search Quality Rater Guidelines Updated: Beneficial Purpose, Creator Reputation & More
It has been a year since we last saw Google’s Search Quality Rater Guidelines updated, but they released a brand new version over the weekend. Here is what has changed, with commentary about why it is important for site owners and tips they can take away from it to incorporate into their own sites. Once […]
Google Slows Crawling With 5xx Server Errors
When a website starts to serve Googlebot 5xx server errors, how does Googlebot handle the change in server status? The question came up about Google crawl errors, and John Mueller from Google had some interesting comments about 5xx type of server errors and how it impacts Googlebot. That's a very vague question, and a post […]
Google: H Tags as a Ranking Factor
How important are using <h> tags – and more specifically multiple <h> tags, such as using <h1>, <h2>, <h3> and more – on a page when considering it from an SEO point of view? What about the benefits to site visitors? The question came up specifically about the use of <h> tags and whether they […]
Using Redirects Can Impact Google AdWords Quality Score
If you have recently undergone a URL structure change, or recently changed to HTTPS, make sure that you are also fixing the destination URLs in your Google AdWords ads. It came up in a tweet specifically about HTTPS, with Jon Diorio of AdWords advising advertisers to ensure if they have switched to HTTPS, that they […]
Google: Don’t Rely on Google Tag Manager for Structured Data
One of the ways to implement structured data on a site is by using Google Tag Manager – GTM – to do so. But John Mueller from Google is warning against using this implementation of structured data. A question came up on Twitter about the Google Structured Data Testing Tool not being able to recognize […]