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Google: Why SEO Weather Tracking Tools Aren’t Accurate

May 24, 2016 at 4:00 am PST By Jennifer Slegg

Google: Why SEO Weather Tracking Tools Aren’t Accurate

In last week’s Google hangout with John Mueller, he was asked about recent algo changes in the search results, a question that comes up often.  Nearly always, the response is that there are hundreds of changes, and there was most likely something that changed, but nothing major enough to warrant a comment from Google. This […]

Google Testing Shadowed Stars in Local Search Results

May 23, 2016 at 5:43 am PST By Jennifer Slegg

Google Testing Shadowed Stars in Local Search Results

Google is testing a new shadowed star in their search results, this one keeping the usual yellow/orange color but adding a somewhat distracting shadow behind it. Brian Barwig spotted the test on Friday.  This is how it looks: Even the placement of the shadows is a bit odd.  While a drop shadow might look okay, […]

Google Adding Featured Snippets & Rich Results to Search Analytics?

May 23, 2016 at 5:09 am PST By Jennifer Slegg

Google Adding Featured Snippets & Rich Results to Search Analytics?

During Google I/O last week, Richard Gingras talked about the new AMP reporting in Google Search Console that launched last week.  But interestingly, the screenshot he used showed off something extra… reporting for both featured snippets and rich cards. Here is the screenshot he used.  The arrow shows AMP but the other options are “Search […]

Google Search Console Adds Property Sets to View Multiple Sites Together

May 23, 2016 at 4:05 am PST By Jennifer Slegg

Google Search Console Adds Property Sets to View Multiple Sites Together

Google Search Console has launched a long-requested feature, the addition of tracking multiple properties at once for Search Analytics data.  This means if you have sites spread across multiple properties, such as https and non-https URLs, subdomains or country-specific domains for the same brand, you can now view these together as aggregated data. Verified Users  You […]

Google has 125+ Million AMP Documents Indexed in Search Results

May 20, 2016 at 4:48 am PST By Jennifer Slegg

Google has 125+ Million AMP Documents Indexed in Search Results

During yesterday’s I/O presentation of the mobile content ecosystem by Richard Gingras, he revealed how popular AMP has become with publishers.  Google has 125+ million AMPlified pages indexed in the search results, coming from 640,000 domains. He also commented about how active and supportive the developer community has been, with over 7300 developers with 1900+ […]

Why Google Increased Title & Description Lengths in Search Results

May 20, 2016 at 4:27 am PST By Jennifer Slegg

Why Google Increased Title & Description Lengths in Search Results

Google made a significant change to their search results this month.  They increased the width of the main column of the search results, and increased the length of the titles displayed in the search results.  And there was also a corresponding increase to the mobile title tag lengths too. John Mueller was asked in today’s […]

Google: How Links to Other Pages Influences Quality of the Page

May 20, 2016 at 4:12 am PST By Jennifer Slegg

Google: How Links to Other Pages Influences Quality of the Page

In today’s webmaster office hours, John Mueller from Google was asked about how links on a page to other pages influence the quality of that linking page.  This is something that has been debated in recent years and now we often see people restrict linking from their webpages for “quality reasons.” Do links within the […]

Google Launching Search Indexing API for Real Time Indexing

May 20, 2016 at 4:00 am PST By Jennifer Slegg

Google Launching Search Indexing API for Real Time Indexing

One of the more interesting things to come out of I/O for SEOs is Google’s announcement of their new Real Time Search Indexing API.  This API is for real time indexing from publishers, ensuring the most up to date and accurate content is available for searchers to find. This means that publishers using the API […]

Google Launching AMP Support in iOS & Android Search Apps

May 19, 2016 at 2:08 pm PST By Jennifer Slegg

Google Launching AMP Support in iOS & Android Search Apps

At Google I/O today, Richard Gingras talked about the AMP experience and how it was playing a major role in the speed of mobile search results.  And he also revealed some news about AMP and the Google Search Apps…. it is finally coming. Over the next several weeks, we will be rolling out the AMP […]

AMP Expanding to Recipes in Mobile Search Results

May 19, 2016 at 1:50 pm PST By Jennifer Slegg

AMP Expanding to Recipes in Mobile Search Results

It has been long rumored that AMP would be expanding to other parts of the search results.  At Google I/O today, Richard Gingras announced that AMP will be coming to recipes in the mobile search results. Recipes in AMP will be in the carousel format and include a photo, similar to how we see AMP […]

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