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Google’s Mobile Ranking Signal Will Have Bigger Impact Than Penguin & Panda, According to Google

March 17, 2015 at 5:32 am PST By Jennifer Slegg

Google’s Mobile Ranking Signal Will Have Bigger Impact Than Penguin & Panda, According to Google

Today at SMX Munich, Google Webmaster Trends Analyst Zineb Ait Bahajji was in the hot seat about the new Google mobile ranking changes that are coming next month.  And she dropped a bombshell on just how much of an impact this new ranking signal will have on the search results. One of the big questions […]

Google’s Multi Color Line Breaks on Mobile Search Results Now Default

March 16, 2015 at 4:08 am PST By Jennifer Slegg

Whether or not you’ve been a fan of the Google colored line breaks that Google recently began testing in their mobile search results, Google seems to have made change where it is now the default display. The change to the search results in first began to show up for some users last month using the […]

Google PageSpeed Insights Tool Will Optimize Site Images, CSS & JavaScript for Webmasters to Download

March 13, 2015 at 4:50 am PST By Jennifer Slegg

Google PageSpeed Insights Tool Will Optimize Site Images, CSS & JavaScript for Webmasters to Download

Google has quietly launched a new feature in this month in their PageSpeed Insights Tool – the ability to download optimized images, CSS and JavaScript. This “Download optimized image, JavaScript and CSS resources for this page” was likely added as part of Google’s push for getting the web mobile friendly. They have their new mobile […]

Google’s New Mobile Ranking Signal is on Page by Page Basis

March 12, 2015 at 5:49 am PST By Jennifer Slegg

Google’s New Mobile Ranking Signal is on Page by Page Basis

At SMX West last week, one of the things Gary Illyes revealed is that the new mobile ranking boost will be determined on a page by page basis and will not be assigned to an entire based on how much of the site is mobile friendly. When the change was first announced, it wasn’t certain […]

Google’s Mobile Ranking Boost Will Be Stronger Than HTTPS Ranking Boost

March 9, 2015 at 4:30 am PST By Jennifer Slegg

Google’s Mobile Ranking Boost Will Be Stronger Than HTTPS Ranking Boost

The mobile rankings boost for mobile-friendly sites beginning April 21st will have a much higher boost than the ranking boost we saw for HTTPS last year. At SMX West last week, Gary Illyes was in the hot seat during Ask the Search Engines session. And as you can imagine, mobile was the hot topic of […]

Google is Working on Completely Separate Mobile Index From Desktop Index

March 5, 2015 at 3:30 am PST By Jennifer Slegg

At SMX this week, Gary Illyes dropped a bombshell when he stated that Google is working on a mobile only version of the search index, which would see desktop and mobile have completely separate search indexes. Not only is it in the works, but Google currently has a team working on this, which definitely means […]

Google’s Gary Illyes Q&A on Upcoming Mobile Ranking Change

March 4, 2015 at 1:05 pm PST By Jennifer Slegg

Google’s Gary Illyes Q&A on Upcoming Mobile Ranking Change

Added: We have an updated guide Everything You Need to Know About the Mobile Friendly Algo, which is updated with this information and more. At SMX West today, Gary Illyes was put on the hot seat by SEOs and moderator Barry Schwartz on the upcoming mobile changes to Google’s ranking algorithm for searchers on mobile […]

Google Webmaster Tools Plans Month Long #MobileMadness Help Campaign

March 4, 2015 at 5:30 am PST By Jennifer Slegg

As some marketers are getting concerned as the April 21st deadline to get websites mobile friendly before they are negatively impacted by Google’s new mobile ranking algo, Google Webmaster Tools is kicking off a month long #MobileMadness event to help get webmasters prepped and prepared for the change. Google announced that mobile-friendliness would begin to […]

Google Mobile Friendly Ranking Signal Affects Non-English Search Results Too

March 2, 2015 at 4:34 am PST By Jennifer Slegg

Google Mobile Friendly Ranking Signal Affects Non-English Search Results Too

When Google announced its mobile friendliness ranking signal that is going to come into effect on April 21, 2015, was a bit unclear if this was in English only change or if it would be affecting more languages. But it’s been confirmed that this new mobile ranking signal will affect non-English search results too. Google […]

Google Announces Mobile Friendliness Will Be a Ranking Signal Starting April 21st

February 27, 2015 at 5:10 am PST By Jennifer Slegg

Google Announces Mobile Friendliness Will Be a Ranking Signal Starting April 21st

Google has announced that they are making the mobile friendliness of the website as a ranking factor for those searchers on mobile devices. The change the expected to go into effect on April 21, 2015. This really doesn’t come as much of the surprise as Google has been heavily promoting mobile friendly web design for […]

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