With much of the focus being on the new ad blocking capabilities in iOS 9, AdBlock Plus has upped their game by launching their own mobile browser to tackle the problem of online advertising on mobile devices. While Apple gears up for iOS 9 and media speculate on some apps in private beta, we’ve gone […]
Bing Ads Launches Android App
Bing Ads has finally launched a version of their Bing Ads app for Android users. They released an iOS version earlier this year and many had been anxiously waiting for an Android version of the app. The app is similar to the one for iOS, for those familiar with Bing Ads for iOS. It supports […]
Google Expanding AdWords Home Service Ads
Google caused considerable interest when they began running Home Service Ads as a pay per lead beta test in San Francisco for both plumbers and locksmiths. It seems to be testing well, as Google has added several new service categories to the beta. The new service categories are house cleaner and handyman. It looks as […]
AdWords Newest Ad Extension Announced: Structured Snippets
Google AdWords is rolling out structured snippet extensions as an option to the dynamic ad extension released easier this year. The original ad extension was dynamic and automatically generated. The information that appears in an ad’s snippet reflects categories of content found on the advertisers site. They are intended to highlight a specific aspect of […]
The Hidden Danger of the Search Partner Network
Even if you’ve advertised on Google AdWords for some time (and Bing Ads), you may not be familiar or fully understand the issue of the Partner Networks and how much they can affect your pay per click account performance. There are times when you may feel overall performance has worsened, for example, but the reality […]
New Automated Extensions for Google’s Product Listing Ads
Just in time for the holiday advertising ramp up, Google announced automated extensions for Shopping campaigns in Adwords, officially known as Product Listing Ads. Automated extensions will be replacing promotional texts in PLAs. Promotional text was used to include additional ad copy in a PLA. These promotional texts are entered into Adwords manually. We have […]
Facebook Allowing Animated GIFs in Ads & Boosted Posts Test
It seems that auto-play video ads aren’t the only thing that will be annoying Facebook users. Facebook is now allowing businesses to post animated GIFs in both ads and boosted posts. Facebook actually began to allow animated GIFs for personal Facebook users, however most people aren’t aware that Facebook made the change in May. Facebook […]
Google Testing Sponsored Video Ads in Search Results Too
I recently spotted both Yahoo and Bing showing sponsored video ads right in their search results and it appears as though Google is doing the same, according to Digiday. These ads are only in a limited test right now, but it likely seen as a way to get video ads before more searchers outside of […]
Bing’s New Online Pharmacy Warnings Do Not Apply to Advertisers
Bing made a huge announcement last week where they would show warnings when anyone clicks through to a pharmacy that has been previously cited by the FDA as fake online pharmacy… but that only applies for their organic search results. Paid advertisers do not have their sites tagged with the warning, even when both their […]
Bing & Yahoo Add Sponsored Video Ads to Search Results Page
Both Bing and Yahoo are now showing sponsored video ads directly within the search results. Here is how the ad looks initially, similar to the ads we recently spotted Bing testing that has a thumbnail image beside the text version of the ad at the top of the search results. But instead of just a […]