Google often adds a sponsored flight search box into the Google search results when the search query indicates the searcher is looking for a flight. Now they are testing a different style of box, this one in the sidebar that appears directly above the sidebar AdWords ads. Here is how it looks: It is responsive, […]
Bing Ads “Related Products” Annotation in Search Results
I spotted this new Bing Ads feature that appears to be in testing or beta. For this example, it was an extremely generic search query – “shoes” – but it gave the advertiser the ability to tailor their ad unit to also feature a very specific style of shoes that a searcher could be interested […]
How to Use Google AdWords Labels to Increase Performance & Productivity
With the Adwords Editor 11.0 release came many new bells and whistles for PPC Managers to be more effective at managing Adwords. Now full support for labels has been rolled out in Adwords editor. PPC managers can easily create, remove and edit labels. Until now, Adwords labels were managed in the web interface, in the […]
Google AdWords Launching Universal App Campaigns for Smaller and New Advertisers
Google AdWords is launching a new product at I/O later today called Universal App Campaigns, which is designed to help both smaller advertisers as well as new advertisers run install ads for their apps. Just provide us with a few inputs about your app — what your ad creative will say, the audience you wish […]
Google’s PLA Buy Button in Search Results Imminent
Google has confirmed the “buy button” in Google Shopping results, and its launch is “imminent.” Omid Kordestani, Google’s Chief Business Officer confirmed the buy button in their shopping ads while speaking at the Code Conference on Wednesday. Google SVP Omid Kordestani says a buy button coming imminently. #CodeCon — Ed Baig (@edbaig) May 27, 2015 […]
Adblock Plus Wins Another Case Supporting Legal Use in Germany
Hot on the heels of another ruling that said users have the right to block ads using Adblock Plus if they wish, we have another ruling, this time filed by a different set of publishers. This time, the lawsuit was brought about by RTL Interactive and ProSiebenSat1, two German broadcasters, against Eyeo, the makers of […]
What Do These Google AdWords Features Really Do?
There are tens of thousands of PPC account managers out there today, which has led to a surprisingly wide range of account strategies. Can they all be right? If you’re an opinionated PPC pro like myself, you’re bound to think someone else’s theories are, well… weird. That bias being acknowledged, let the sparring begin! Even […]
Google AdWords With Matching Sitelinks & Descriptions
I came across this unusual Google AdWords ad, and it definitely caught my eye, since it had two identical lines in a row – the sitelinks in one line, and the duplicated sitelinks, without the links, in the description line. It could be just how the company decided to do their ad copy, rather than […]
Google Introducing Buy Button in Search Results to Compete With Amazon
Google is stepping up their e-commerce offerings for advertisers with a new program that would see “Buy Now” buttons added to search results, with the entire transaction being hosted by Google, rather than the seller. According to a report in the Wall Street Journal, the buy buttons will launch within the next few weeks in […]
Mobile Advertising in China, Hong Kong, Taiwan and Japan
Marketing is a different animal in Asia, and you cannot assume the trend you see in US is also the norm in Asia. Mobile web and Mobile commerce have been widely adopted in Asian market a long before they became popular in US. According to the Taiwan mobile advertising market report published by Vpon Japan, […]