Google is testing some new positioning for the “Ads” tag in their local packs on mobile. Normally, Google places the ads tag in the same line as the review stars. But when a listing has no review stars, it drops the ads tag even further in the listing, inexplicably adding it to the address line […]
Google Adds Vacation Rentals to Hotel Search
Google is getting into the vacation rental space by adding specific vacation rentals to their popular hotel search. Now, when you do a hotel search for some locations, Google will add a prompt asking if you’d rather search for vacation rentals instead. This is a huge change and could have a huge impact on the […]
Google to Stop Scanning Gmail Messages to Target Personalized AdWords Ads
Google unexpectedly announced on Friday that they will cease the practice of scanning inboxes of their free Gmail users to target those users with personalized AdWords Ads. This move brings them in line with their popular G Suite which includes an enterprise version of Gmail which does not scan emails. Google will make the change […]
Google Launches New Vehicle Ad Carousel in Mobile Results
Google AdWords is testing a new dramatic style of AdWords ads on mobile, and these are a new image carousel style that are extremely eyecatching within the automotive vertical. They feature a large image carousel, sitelinks and the ad title and URL. Here is what it looks like: The sitelinks style at the bottom scroll, […]
Google Adds Upcoming Hotel Deals to Hotel Knowledge Panel
Google is testing a new type of sponsored alert in their hotel knowledge panels, this time as an alert that there is a great deal at that particular hotel during particular dates, alerting searchers that the hotel they are looking at may have better deals if they chose alternative dates. Here is what it looks […]
Google AdWords Launches Structured Snippets Globally
Google AdWords has quietly launched their structured snippets for AdWords ads globally. Google has added a new interface option to allow for structured snippets in a large number of languages, up from the limited number of the languages it was available in. AdWords structured snippets are the line of text ad copy, that starts with […]
Google AdWords Aims to Increase AMP Publisher Revenue with New AMP Ads Conversion
Google has begun converting display ads into AMP format, so that ads on AMP pages will load faster than traditional ad formats into those pages. With the AMP conversions, ads will load within AMP pages on average of 5 seconds faster. For site owners utilizing AMP, this means that ads on AMP pages will load […]
Google Adds Expandable AdWords Ads With Carousels on Mobile
Google is running a new style of AdWords ad that includes an expandable section which will then display an added carousel on the bottom of the ad. This format is similar to some carousels we have seen used in AdWords ads, except these ones cannot be viewed without expanding the section first. Here is it […]
Google Testing Pop Up AdWords Ads on Google Maps
Google is testing a new type of AdWords ad, this one which pops up right on a Google Map when someone is viewing local results within Google Maps itself. Local SEO expert Joy Hawkins spotted the test. Here is what it looks like: What is especially noteworthy is that this isn’t an ad for the […]
Google Adds New AdWords & Reviews Hybrid Mobile Ad
Google is testing a new hybrid ad style that shows both site links and a review card in a carousel format, below a regular AdWords ad on mobile. Here is what it looks like: The carousel side scrolls to show more detail about the reviews. I first noticed this ad running on Friday.