When we see recipe related thumbnails in the search results, we are used to seeing Google displaying a recipe related thumbnail when displaying recipe results with the schema markup. But Google appears to be testing showing thumbnails for food related articles which don’t have any recipe schema markup on the page. Ross Hudgens was the […]
160 Web Marketing Events Deserving Attention in 2016
With so many web marketing events going on in the world it is increasingly difficult to find which to consider to plan your “digital study trip” without risking to waste time and money. We decided to map the most significant ones, with at least one international session in English, dividing them by their main focus. In […]
Google Displaying JSON-LD Ratings & Reviews in Search Results
Google is now supporting ratings and reviews in JSON-LD format in the Google search results. It is supporting JSON-LD for both the search results and review listings shown in the knowledge panel. Ramesh Singh sent me these screenshots where they were testing JSON-LD implementation on their site to test when Google would begin picking up […]
Don’t Have to Move All Pages to HTTPS; Can Move Partial Sites
Many people are a bit wary of switching to HTTPS, especially with the potential loss of rankings while Google recrawls and matches up HTTP URLs with the new HTTPS ones. While Google has said this shouldn’t take more than a couple of weeks, many site owners are still a bit concerned over the potential for […]
No PageRank Loss When 301 or 302 Redirect to HTTPS
One of the concerns that people have had over switching to HTTPS is whether there would be any PageRank loss, even a small amount, by redirecting all pages from the HTTP version to the HTTPS version. After all, no one wants to make the switch for the tiny ranking boost (which acts as more of […]
Google Sending Confirmation Notices for Spam Reports
Google seems to have made a small change for those who submit spam reports via Google Search Console… a new confirmation email WNC-652000 for “Spam report successfully submitted.” Here is the new notice they send out for a submitted spam report. Spam report successfully submitted Google has received a spam report for site http://www.example.com. We […]
Indirect Benefits of CTR in the Google Search Results
Google has long said they don’t use CTR as a ranking factor, although they sometimes use it when doing experiments in the search results to judge quality of the serps. The question came up (again) in today’s webmaster hangout, and John Mueller went into detail about what he sees as indirect benefits from CTR in […]
Why Google Doesn’t Use Google Analytics for Ranking Purposes
Multiple Googlers have said many times that Google doesn’t use Google Analytics data for ranking purposes, but have never really gone into detail about why this is. In today’s hangout, when John Mueller was commenting about CTR not being a ranking factor (again, something they have said multiple times) he got into specifics about why […]
Submit Reconsideration Requests in Same Language as Website
If you work on international sites, Gary Illyes from Google made an interesting comment about filing reconsideration requests – make sure you are filing the request in the same language as your website. TIL: Writing a reconsideration request in English if the site is not English is a brilliant way to shoot yourself in the […]
Links from Forms Don’t Pass PageRank
This was an interesting question in today’s hangout with John Mueller. Someone asked about the potential impact of an affiliate/advertising link that was placed inside of a form tag as a user action, and whether this could be a problem from a link perspective. Now links inside forms cannot have a nofollow attribute attached to […]