If you use Chrome and have noticed that all your YouTube video ads are suddenly non-skippable, you are not alone. Users with AdBlock enabled are suddenly discovering that YouTube is seemingly only serving non-skippable ads. The notion of non-skippable video ads isn’t new on YouTube, but it definitely isn’t the default method. Most videos come […]
FTC Targeting Videos Without Proper Endorsement Disclosures
The FTC has begun targeting companies for videos created without proper endorsement disclosures, following their recent crackdowns on fake reviews and tweet promotions without proper disclosure. The FTC cited Machinama for accepting payment to create videos promoting XBox One and games, without disclosing the fact they had been paid by Starcom MediaVest Group, an agency […]
Google Testing Sponsored Video Ads in Search Results Too
I recently spotted both Yahoo and Bing showing sponsored video ads right in their search results and it appears as though Google is doing the same, according to Digiday. These ads are only in a limited test right now, but it likely seen as a way to get video ads before more searchers outside of […]
Advertisers Only Pay for Video Views after 30 Seconds with Unruly’s New Pricing Model
On Tuesday, Unruly announced a new cost-per-completed-view (CPVC) pricing model that gives advertisers the option to only pay for a view when their video has been watched for 30 seconds. The video ad tech company also announced Unruly Complete, a fully flexible blend of Unruly’s ad formats, which will be sold on a CPCV model […]
Facebook Adds Video Insights for Facebook Pages
If you post videos to your Facebook Page, you will be happy to know that Facebook has added new Video Insights to their Insights tab. When viewing the Video Insights Page, it details the number of times your video was viewed for 3+ seconds, for 30+ seconds, and a third section that details the most […]
Online Video Presentations: Why Some Companies Are Failing While Others Surge Ahead
According to the Content Marketing Institute, online presentations are one of the 10 most effective tactics used by B2C marketers. And a lot has been going on in the online presentations segment of the business video market over the last couple of days. Here’s the story: Two major incumbents in the video presentation market — […]
Facebook Adds Floating Video Feature So Users Can Scroll Through Posts
Facebook is trying a new tactic to increase video views on their platform. They have added a new button that allows users to click a button which will pop out the video and anchor it on the bottom of the page in a floating style, allowing users to watch the video while also scrolling through […]
Google’s Duplicate Content Filter for Images & Videos
While we have known for a very long time about the duplicate content filter for written content, it wasn’t quite as clear if the same thing applies to other types of content such as images and video. The question came up specifically about videos and if a website could benefit from uploading the identical video […]
Facebook’s Video Ads Have Option to Pay After 10 Seconds of Viewing
Think of this as Facebook’s own version of the ten second rule. Facebook will allow advertisers to purchase video ads that will only be charged after they have been viewed for a minimum of 10 seconds, according to a report from the Wall Street Journal. For advertisers running video ads on Facebook, it means they […]
Marketers Rank CTR as Least Important Metric in Video Campaigns
When Measuring Success of Programmatic Video Campaigns Marketers Rank Click-Through Rates as Least Important Metric According to a new survey of senior marketers released today by Unruly, click-through rates are the least important metric when measuring the success of online video campaigns. Instead, viewability and completed views were the highest priorities among marketers in both […]