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You are here: Home / Archives for Video Marketing

Google Adding New Viewing Reporting Metrics For Video Ads Served Through DoubleClick

January 7, 2015 at 3:28 am PST By Jennifer Slegg

Google Adding New Viewing Reporting Metrics For Video Ads Served Through DoubleClick

Google is adding some new visibility reports for advertisers that are running online video ads. One of the big complaints about online video ads is that many advertisers aren’t certain just how much of their video is being viewed, and many platforms give very limited details on what percentage of the video is watched or […]

Activia Tops List of the Most Shared Social Video Brands of 2014

December 12, 2014 at 4:35 am PST By Greg Jarboe

Activia Tops List of the Most Shared Social Video Brands of 2014

Marketing technology company Unruly has crowned Activia the number one social video brand of 2014, thanks to its record-breaking collaboration with Shakira around the World Cup. “La La La (Brazil 2014)”- the most shared ad of all time, with more 5.8 million shares worldwide – puts the Danone company ahead of last year’s winner, Samsung […]

YouTube Allows Users To Check Copyrighted Songs Status Before Uploading

December 9, 2014 at 4:07 am PST By Jennifer Slegg

YouTube Allows Users To Check Copyrighted Songs Status Before Uploading

YouTube’s filters that they have in place to prevent copyrighted music from being used in video by the non-copyright holder is getting a change. Previously, users would need to upload their video before they would learn if the video would be removed, if the video would be muted by YouTube, or if the copyright holder […]

YouTube is Offering Bonuses to their Largest YouTube Video Stars

December 8, 2014 at 5:21 am PST By Jennifer Slegg

YouTube is Offering Bonuses to their Largest YouTube Video Stars

YouTube is offering bonuses to their largest YouTube video stars, in a move made to prevent an exodus of their largest draws the video platform. With other companies aggressively courting the most popular YouTube video creators, Google is taking steps to ensure they stay loyal on YouTube rather than defecting to a competitor. Facebook has […]

Gangnam Style Was So Popular It Broke YouTube’s 32-bit Integer View Counter

December 5, 2014 at 10:17 am PST By Jennifer Slegg

Gangnam Style Was So Popular It Broke YouTube’s 32-bit Integer View Counter

Google has revealed that Psy’s Gangnam Style video is so popular that it actually broke the counters on YouTube. Previously, YouTube’s counter used 32-bit integer, which meant that the maximum number of views that the YouTube counter could actually count was 2,147,483,647. At the time, Google hadn’t anticipated that any video could possibly be viewed […]

Google News Testing Tiny Video Thumbnails Alongside Images

November 17, 2014 at 6:39 am PST By Jennifer Slegg

Google News Testing Tiny Video Thumbnails Alongside Images

A new Google News test has popped up for a limited number of search queries that displays a tiny thumbnail for a video result inline with a row of related thumbnail images.  It is similar to how video results had been displayed several years ago, but something Google had moved away from in favor of […]

Segment & Link Video Slices for Social Media: Interview with Vinja Video’s Kent Libbey

November 12, 2014 at 5:05 am PST By Greg Jarboe

Segment & Link Video Slices for Social Media: Interview with Vinja Video’s Kent Libbey

Most of us in the search marketing industry read The SEM Post to get the most important news about SEO and PPC. But we’re also looking for fresh ideas, tips and strategies on everything from social media to content strategy. So, let me explain why engaging your audience by making your growing portfolio of videomore […]

YouTube Adds New Creator Credits Feature to Channels with 10k+ Subscribers

October 30, 2014 at 4:00 am PST By Jennifer Slegg

YouTube Adds New Creator Credits Feature to Channels with 10k+ Subscribers

If you have at least 10,000 subscribers, YouTube is now making a creator tools available to those YouTube channels.  Creator tools, which were previously restricted to YouTube channel partners, gives video creators the option to add official credits to their videos to highlight those that worked on the video.  Previously, video creators were forced to […]

YouTube Confirms Ad-Free Subscription Model Being Considered

October 29, 2014 at 4:57 am PST By Jennifer Slegg

In August, the first rumors hit about Google offering an ad-free subscription for YouTube which would allow users to watch unlimited videos without having to watch any pre-roll advertising or with ads displaying on the bottom of the video while it plays. Google has now finally confirmed that they are considering the possibility when YouTube’s […]

Unruly launches programmatic video platform for premium impressions

October 24, 2014 at 4:00 am PST By Greg Jarboe

Unruly launches programmatic video platform for premium impressions

Unruly, a marketing technology company, today announced that it is has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and agency trading desks. This partnership marks the launch of UnrulyX, the industry’s first programmatic media trading platform to allow advertisers to buy […]

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