Facebook has been alienating brands by their constantly changing algorithms to reduce a brand’s Facebook Page exposure to their fans organically. However, they did make a slight change for advertisers that means they can increase the number of times one of those fans (or other Facebook users) see their Facebook ads. Previously, an advertiser was […]
Search Results for: algorithms
Invalid Traffic: Five Steps to Boost Trust and Safety for Advertisers – AdRoll Followup
Several weeks ago there was a weird issue where webmasters were noticing a greatly increased number of direct traffic referrals with some off similarities, such as older versions of Internet Explorer. As it continued, webmasters began to realize it was a retargeting spammer, and one of the largest retargeting networks, AdRoll, was the most noticeable […]
Why Haven’t We Seen a Penguin Algo Refresh From Google?
We haven’t seen a Penguin update since last October, and many people are questioning just why that is. John Mueller in a recent Google Webmaster Office Hours that engineers were working on a new Penguin update, but for those suffering in Penguin purgatory, it is an awfully long time to wait until they are back […]
More Networks Affected by AdRoll Retargeting Bot & Advertisers Getting Refunds
One of the mysteries of the huge increase in direct traffic this month coming from IE7 browsers was solved when it was determined that AdRoll retargeting was one of the focuses of the spam bot. However, the issue is a lot more widespread than initially believed. In an email to The SEM Post, Stephanie Sibal […]
AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges
Earlier this month, many people began noticing a huge surge in direct traffic on many websites, but primarily coming from an IE7 browser and from within the US. This direct traffic was well outside of the ordinary but it was also skewing analytics data for many webmasters. Barry Schwartz was the first to publicize the […]
Google’s Penguin Algo Update is Being Worked On By Engineers
In yesterday’s Google Webmaster Central office hours, John Mueller commented that engineers are currently in the process of updated the Google Penguin algorithm. This is good news for those who may have been penalized by Penguin, as it has been over 9 months since we saw the last update to the Penguin algo. John Mueller […]
State of the Industry – Real SEOs Solve Problems
The most important is the one we’ve foisted on ourselves. Search engine optimization has an ongoing reputation problem. SEO has always been a controversial practice. There’s an air of manipulation inherent in SEO which is similar to the air of manipulation around other forms of prominence marketing. Though professional SEO is really about clarity, many […]
Google Rewrites Quality Rating Guide – What SEOs Need to Know
Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn’t just a refresh of the old one (and most doesn’t even resemble any of the old Guidelines that […]