My First Google Reps In the dinosaur ages of Google AdWords (early 2000’s), my small paid search company was assigned our first Google agency team. I loved the idea of having someone I could talk to who could help me resolve client problems quickly. In my case, by the time I needed Google support, I […]
Quality Score: 7 New Things You Don’t Have to Worry About
Recently, Google released a provocative new White Paper on AdWords Quality Score, setting the industry mildly abuzz. Google rarely releases supplementary information about its formula beyond the formal information in its core help files. Perhaps Google is simply “clarifying” how Quality Score works in order to cut through a sea of misinformation. It was a […]
New Dynamic Sitelinks Coming to Google AdWords
Pay per click experts know that carefully crafted sitelinks can perform phenomenally well for advertisers, leading them to either the best content on the site, or the content that is most likely to convert well or provide the highest ROI. However, advertisers who have carefully crafted those sitelinks could see them replaced by new dynamic […]
How to Prevent Your AdWords Ads From Being Displayed in Apps
If you like running on the Google Display Network but are loathe to have your ads running inside apps, there is good news. Google has a feature that allows advertisers to prevent their ads from being shown in apps, or from being shown in specific apps, a feature that has been available for some time, […]
Google AdWords Advertisers Can Merge Google My Business Location Information
Google has announced new feature that will allow AdWords advertisers to link their AdWords account to their Google My Business account, which will allow advertisers the ability to easily set up location extensions at the account level. This feature will make it much easier for businesses to manage location extensions for the advertisements both on […]
AdWords Testing New Submit URL Form Extension
This new Google AdWords ad from Optimizely features a brand new AdWords extension that allows users to submit a URL to test their tool. I imagine if this extension becomes more widely available, it could be used for things such as “Check a domain name”, “check your backlinks” or “check your SEO optimization score” etc. […]
Google AdWords changing “Delete” to “Remove” in AdWords interface
Google AdWords is making some changes to their user experience when it comes to deleting campaigns from an AdWords account. In a Google+ post made this morning, they announced that AdWords is changing the wording so that campaigns will now me “Removed” and not “Deleted”. There has always been a bit of confusion- especially for […]