Facebook users will no longer have to wonder about “what happens next” with a major change Facebook has made regarding click baiting posts made to Facebook pages. The “you won’t believe what happens next” type of headlines and teasers became popular – and highly visible – when Upworthy began utilizing the technique for their feel […]
Archives for August 2014
Facebook Reduces Exposure for Links Shared within Status Updates
Many Facebook publishers have been posting images along with a link to the relevant story as part of their status update, rather than sharing the link traditionally, which would include an excerpt from the story. Images perform well on Facebook, and a shared image appears much larger in a news feed, over an image from […]
Twitter Ads Available in 12 Additional Countries
Twitter has expanded their Twitter Ads to twelve additional countries, according to Ali Jafari, VP of Direct Sales, Europe in a blog post. The new countries are: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal.. There has been tremendous growth in this region over the last year, […]
Instagram Adds New Advertising Analytics Tools
Now that Instagram is pushing more advertising into their service, they have added some new analytics tools for advertisers so they can get more details into how their ads are performing. The new analytic tools are not available to new advertisers at this time, only previous and current advertisers, however Instagram plans to make it […]
“Buy Now” in Tweets Closer to Launch with Stripe Payment Processing Partnership
Twitter is a step closer to launching product purchasing from directly within a tweet. Payment startup company Stripe is reportedly providing payment services for the new feature of a “Buy Now” on a product related tweet. “Buy now” buttons were temporarily seen on product related tweets by Fancy earlier this year, however they didn’t have […]
German Regulator Backs Google Over Publisher’s Demands Google Pays Them for Linking
Yet another news media group has tried going up against Google over claims that Google should be paying for linking to their content in the Google search results. A group of news publishers joined forced to form VG Media and were pressuring German regulators to go after Google for making their content available in the […]
Amazon Launching Their Own Online Advertising Program
In a move that is seen as a direct challenge to Google, Amazon is planning to launch their own online advertising program, which includes replacing all of Google’s ads from Amazon with their own in-house advertising. The new advertising program, simply called “Amazon Sponsored Links” at this time, is already reaching out to potential advertisers […]
Facebook Will Transfer Likes from Fan Pages to Official Page Without Owner’s Permission
If you have a Facebook fan page, be aware that the official brand can simply ask Facebook for all your fan page likes, and Facebook will hand them over before shutting down your fan page – without your permission. A woman created a fan page for The Game and had 6.2 million likes on her […]
New Features & Enhancements in Bing Ads Editor 10.5
Bing Ads has an upcoming release of the Bing Ads Editor v10.5. They have added many new features to the Editor to help advertisers, and bring some more functionality from the browser Bing Ads to the Editor. Bing Ads recently had an extensive UI redesign with additional tools and features added, so this update […]
Google AdWords Adding Multiple Currency Support for Conversions
If you currently have your billing set up or a specific currency, Google will also track your conversions in that same currency, regardless of what currency was actually used for the conversion. Google has announced that they are changing currencies for conversions to now support multiple currencies for conversion purposes in Google AdWords accounts. Let’s […]