Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week. We also link to each author’s Twitter account, so be sure to follow the best of the best for the week. From The SEM […]
Archives for 2014
All About Supplementary Content in the Google Quality Rater’s Guidelines
There’s been a lot of speculation about the Supplementary Content that Google refers to extensively in their new Google Quality Rater’s Guidelines that the company recently rewrote. One of the things they want raters to check for is whether or not there’s helpful Supplementary Content that enhances a webpage, and ensuring there’s no Supplementary Content […]
AdWords Testing New Submit URL Form Extension
This new Google AdWords ad from Optimizely features a brand new AdWords extension that allows users to submit a URL to test their tool. I imagine if this extension becomes more widely available, it could be used for things such as “Check a domain name”, “check your backlinks” or “check your SEO optimization score” etc. […]
Google Rewrites Quality Rating Guide – What SEOs Need to Know
Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn’t just a refresh of the old one (and most doesn’t even resemble any of the old Guidelines that […]
New Google Car Pricing Knowledge Graph is Massive
Do you want to know how much that vehicle costs that you have your eye on? Well, Google definitely wants you to know, and has made it so there is no way to miss it – or click on any other result on the page to discover that fact for yourself. Google is testing a […]
Google Releases AdWords Editor Version 10.5 With Shopping Campaigns
Google AdWords has released a brand new version of AdWords Editor. Version 10.5 replaces version 10.4 that was released in April of this year. The biggest change to the new editor is the addition of Shopping Campaign support, which can now be managed and updated within the editor. Unfortunately, advertisers will still need to use […]
Google AdWords changing “Delete” to “Remove” in AdWords interface
Google AdWords is making some changes to their user experience when it comes to deleting campaigns from an AdWords account. In a Google+ post made this morning, they announced that AdWords is changing the wording so that campaigns will now me “Removed” and not “Deleted”. There has always been a bit of confusion- especially for […]
9 Ways to Increase Your Page’s Facebook Engagement
Facebook seems determined to reduce the organic visibility of all Pages posts, in a move that certainly seems tied to the company wanting to force those Pages to pay for exposure, rather than obtaining it for free. But what can companies do to ensure their content gets before the people who have liked their page? […]
Top SEM Picks Week in Review
Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week. We also link to each author’s Twitter account, so be sure to follow the best of the best for the week. From The SEM […]
Matt Cutts Taking 4 Month Leave From Google
If you took off early for the 4th of July weekend, you might have missed the flurry of tweets that commenced as soon as Matt Cutts posted his latest blog post “On Leave“. In it he announced that he will be taking a 4 month break from Google to spend time with his wife, go […]